Akungabazeki ukuthi inethiwekhi yokuxhumana nabantu iFacebook yenza izindaba ngezizathu eziningi kanti okugqame kakhulu yihlazo elenziwa yiCambridge Analytica nokuvuza kwalokhu idatha yomuntu siqu yabantu abangaphezu kwezigidi ezingama-50. Manje inethiwekhi yokuxhumana nabantu izobuyekeza i- «ukuphakela izindaba»Kusuka kubasebenzisi bayo emhlabeni jikelele ukuze bathole izindaba zasendaweni futhi bagweme okuthe xaxa«izindaba ezikhohlisayo".
Namuhla lesi simemezelo siyamenyezelwa futhi ngokuqinisekile sizoba nezinye izinyathelo ezifanayo ukugwema lolu hlobo lwezindaba zamanga ezifinyelela kubasebenzisi. Inethiwekhi yokuxhumana nabantu iba yizindaba usuku nosuku futhi idinga ukugezwa ngemifanekiso ngokuphelele ukusabisa umugqa omubi kancane, sizobona ukuthi bayakwazi yini ukuthatha indlela efanele yize umkhiqizo uzohlala emlandweni kuze kube phakade.
La Inkampani kaMark Zuckemberg, isempini ephelele ngobuqotho bayo futhi lezi zindaba ezingamanga yinto abebeyilwela isikhathi eside, empeleni e-United States kwaqala ukuhlolwa kulokhu mayelana nezindaba zasendaweni ngoJanuwari owedlule 2018 futhi manje selisakazekela emazweni amaningi. Okuhloswe ngalokhu ukuthi izindaba ezifinyelela kumsebenzisi wokugcina zisemthethweni ngqo futhi zivela esifundeni sendawo lapho itholakala khona.
Ukuphathwa kwezindaba ku-Facebook kuyinto evela kude kepha inkinga yokugcina ngokuvuza kwedatha ikwazile ukwethusa umphakathi wonke, manje ngokukhohlisa kwedatha kuzoba nokubekezelelana okungatheni. Imikhankaso yeFacebook ngalolu hlobo lwezindaba ezingezona ezomgunyathi ihlale ikhona kepha kunzima ukuyivimba, ngalesi silinganiso esisha kuhloswe ngayo ukugqamisa izindaba zasendaweni futhi ngale ndlela yeka izindaba ezingamanga.