Amabhulogi abe omunye wemithombo eyinhloko yolwazi kubasebenzisi abaningi abafuna ukuhlala benolwazi ngesihloko esithile, kungaba ubuchwepheshe, ukupheka, izimoto, izithuthuthu, izinto zikagesi, ukuhamba, ukuklama, ubuciko, ukudweba... Noma ubani angakha ibhulogi esihlokweni osithanda kakhulu, futhi uma singashintshi yenza imali ngokukhangisa okungafakwa kuyo.
Ukudala ibhulogi kusuka ekuqaleni akubizi mali eningi, ngakho-ke akudingekile ukuthi wenze ukutshalwa kwezimali okukhulu kokuqala. Kodwa ukuze ulondoloze ibhulogi, kuyadingeka ukuba uhlale njalo, ubhale nsuku zonke, usebenzise izihloko ezikhangayo ngaphandle kokuwela emicabangweni, sebenzisa amagama angcono kakhulu e-SEO, gcina ababhalisile benolwazi nsuku zonke, ukuhambisa ezinkundleni zokuxhumana ... Uma ufuna wazi konke okudingekayo ukuheha ithrafikhi kubhulogi yakho Ngezansi sikushiyela amathiphu.
Dala okuqukethwe koqobo
Okukhanga kakhulu abasebenzisi ukuthi bavakashele ibhulogi yakho ukudala okuqukethwe koqobo, ngaphandle kokuwela kuma-athikili okuhumusha noma ukulungisa amagama amane esindatshana esishicilelwe kwenye ibhulogi. Kufanele ukhumbule ukuthi i-Google yazi yonke into futhi izokujezisa uma ukwenza ngokungeziwe kubasebenzisi abafuna ulwazi olwengeziwe mayelana nocezu oluthile lwezindaba, okokufundisa, isibuyekezo...
Isihloko esibambekayo
Isihloko ngokuvamile singenye yezingxenye eziyinkimbinkimbi kakhulu lapho ubhala i-athikili. Uma ungasitholi isihloko esilungile, kungcono kakhulu bhala izindaba usacabanga ngaye. Uma idonsa amehlo kakhulu, maningi amathuba okuthi ingadonsela ukunaka kwe-Google kuphela kodwa nalabo abangase babe ngabafundi. Into embi kakhulu esingayenza ukuwela i-clickbait.
I-Clickbait iyindlela eklanyelwe ukuthola imali engenayo ngokushesha ngokuheha ukunaka ngezihloko ezidonsa amehlo ezimema ukuchofozwa kodwa ezinganikezi ulwazi oluhlobene nesihloko. Lezi zinhlobo zezihloko zifuna sebenzisa ilukuluku okungakhiqiza izinhlobo ezithile zokuqukethwe, ikakhulukazi uma wonke umuntu ekhuluma ngakho.
Okufushane, uma kukuhle, kuhle kabili, kodwa hhayi okwe-Google
Lapho ubhala isihloko, Akwanele ukubhala nje lokho okushiwo isihloko, kodwa kufanele sichaze izici ezihlukahlukene ezingase zihlobane nesihloko ukuze isihloko sethu yakhiwe ngamagama angaphezudlwana kuka-300. Uma kukhona okuningi, okungcono kakhulu, ngokusobala. Konke kuncike ohlotsheni lwendatshana esiyibhalayo. Uma kuyindaba enamagama angu-300 kwanele, kodwa uma sibhala i-athikili mayelana nendlela yokuxazulula uhlobo oluthile lwenkinga, abasebenzisi bayojabulela ukuthi i-athikili yinde futhi lapho zonke izixazululo ezingaba khona zinemininingwane, iphuzu nephuzu.
Lebula izithombe ngendlela efanele
Akukhona nje kuphela ukuthi okuqukethwe esikubhalayo kunenkomba, kodwa i-Google iphinda ikhombise okuqukethwe okulalelwayo nokubonwayo, kungaba isithombe noma ividiyo. Uma silebula ngendlela efanele izithombe esizengeza kuma-athikili ethu, i-Google izobonisa okuqukethwe okuhlobene naleso sihloko uma futhi senza ukusesha izithombe. Ngale ndlela, uma kunezinkinga ngesivinini sokuxhuma ku-inthanethi, isikhala okufanele sithathwe isithombe Izosikhombisa isihloko sayo ngenkathi ilayisha, uma igcina yenza, esikhundleni sokukhombisa igama elingenayo incazelo, njengefomethi esetshenzisiwe ukuze kuthathwe isithombe.
Esinye isici okufanele sicatshangelwe ngokuphathwa kwezithombe sitholakala ku ubukhulu bezithombe. Uma umkhulu usayizi wakho, isikhathi sokulayisha sizokhula, into i-Google engayithandi ngokukhethekile, ngakho kufanele ucabangele lesi sici lapho ulayisha izithombe kubhulogi yakho.
Sebenzisa i-RSS
Ukwengeza inkinobho ye-RSS kubhulogi yakho kubalulekile kubo bonke labo bantu abasebenzisa okuqukethwe okuningi nabakufunayo yifinyelele ngokushesha futhi kalula. Singasebenzisa ama-plugin ahlukene ukusiza kulo msebenzi.
Thumela nge-imeyili zonke izindaba ezishicilelwe
Cishe kuyisibopho, uma kungesona isidingo esibalulekile, osinikezayo uhlelo lokubhalisa phakathi kwabo bonke abafundi bakho, ukuze ukwazi ukuthumela isifinyezo sansuku zonke noma samasonto onke nezindatshana ezishicilelwe noma lezo ezivakashelwe kakhulu isonto lonke. Kumele kucatshangelwe ukuthi akuwona wonke umuntu okhumbulayo noma onethuba nsuku zonke lokuhlala enolwazi ngezihloko azithanda kakhulu futhi le ndlela iyindlela enhle kakhulu yokuqhubeka nokugcina ithrafikhi.
Kokubili ukuphatha nokulungiselela nokuthumela imeyili marketing, Ku-inthanethi singathola inani elikhulu lezinhlelo zokusebenza nezinsizakalo zokuthumela ama-imeyili amaningi, kodwa phakathi kwazo zonke i-Mailrelay ivelele, ngenxa yenani elikhulu lezinketho ezitholakalayo kanye nezinketho zokusebenzisa mahhala ezisinikeza zona. I-Mailrelay isinika ithuba lokuthumela ama-imeyili afinyelela kwangu-75.000 kwababhalisile abangaphezu kuka-15.000 mahhala., kodwa uma lezo zibalo ziba mfushane, le sevisi isinika ithuba lokuthumela ama-imeyili afinyelela ezigidini ezingu-10.000.000 kwababhalisile abayizigidi ezingu-2.000.000. Iphinde isinike izinhlelo ezikhokhelwa ngaphambili, ezilungele labo bantu abangahlosile ukuthumela ama-imeyili amaningi njalo ngenyanga.
I-Mailrelay isinika imininingwane enemininingwane ngendawo yobhalisile, isikhathi abavula ngaso i-imeyili, noma ngabe bachofoza okuqukethwe noma cha... Lonke lolu lwazi lubaluleke kakhulu ngoba lusivumela ukuthi sazi ukuthi yiziphi izikhathi ezingcono kakhulu zokushicilela, Iluphi uhlobo lokuqukethwe oluyimpumelelo?, izinsuku ezinethrafikhi eningi... Ngaphezu kwalokho, isinika umeluleki ozinikele ukuze asisize silungiselele kokubili i-akhawunti yethu kanye namathuluzi okuthengisa ama-imeyili ahlukene esinikezwa yile sevisi.
Uma sifuna ukubona ukuthi yiluphi uhlobo lwencwadi yezindaba oluphumelela kakhulu phakathi kwababhalisile bethu, i-Mailrelay isinikeza ukuhlolwa kwe-A/B, okuyikhona Zisivumela ukuthi sithumele amamodeli amabili ezincwadi zezindaba emaqenjini amabili abasebenzisi. Iphinde ibe ne-autoresponder enesibopho sokuphendula imibuzo yomsebenzisi isebenzisa i-imeyili enqunywe kusengaphambili, ihambisana namaseva e-SMTP, inikeza ukuthumela okuhleliwe, ukulawulwa kwe-bounce ukuze kuqedwe ama-akhawunti ayeke ukusebenza, ukuthumela nge-RSS.
Izaziso mayelana nama-athikili amasha
Nsuku zonke sithola inombolo enkulu yezaziso ku-smartphone yethu, izaziso ezibizwa nge-Push, ezisazisa ngaso leso sikhathi lapho sithola i-imeyili, umlayezo ovela kuhlelo lokusebenza lokuthumela imiyalezo, isaziso esivela ezinkundleni zokuxhumana... Siyabonga ku-OneSignal, singakwazi engeza lolu hlelo lwesaziso kuziphequluli zedeskithophu, ukuze ngaso sonke isikhathi lapho kushicilelwa i-athikili entsha, umsebenzisi oyenze yasebenza uthola isaziso futhi akwazi ukufinyelela ngokushesha okuqukethwe ngokuchofoza kuso.
Sebenzisa imithombo yezokuxhumana
Nakuba kuyiqiniso ukuthi i-Google ingasisiza kakhulu uma kuziwa ekukhiqizeni ithrafikhi, amanethiwekhi omphakathi akwenza nakakhulu, njengoba iningi labasebenzisi be-inthanethi bane-akhawunti ye-Facebook noma ye-Twitter, i-akhawunti abayisebenzisa nsuku zonke ukuze bahlale benolwazi ngezihloko abazithanda kakhulu, izindaba ezibalulekile, abangani kanye nomndeni...
Kokubili i-Facebook ne-Twitter zisinika amakhodi we-html adingekayo ukuze uwafake kubhulogi yethu ngendlela yezinkinobho ku-athikili ngayinye ukuze noma yimuphi umfundi othanda isihloko. ungabelana ngazo nabangani bakho kanye nabalandeli. Ngokusebenzisa i-plugin noma sisebenzisa izindlela zokupheka ze-IFTTT singakwazi ukwenza ngokuzenzakalelayo ukushicilelwa kwezindatshana zethu ezinkundleni zokuxhumana ukuze kungadingeki sikwenze mathupha ngokulahlekelwa isikhathi lokhu okuhlanganisayo.
I-SEO ayikwazi ukuphuthelwa
Othandwa ngabanye futhi ezondwa ngabanye. I-SEO, ehunyushelwe olimini lwesiSpanishi isho Ukuma Kwenjini Yokusesha, iyisici esibaluleke kakhulu sebhulogi. Ngenxa yokusebenzisa ama-plugin, asikwazi ukwengeza amathegi kuphela ukuze I-Google ihlonza i-athikili ngendlela elula futhi iyikhombe, kodwa singasebenzisa igama elingukhiye, igama okumelwe lihlobane nokuqukethwe yisihloko, ngaphezu kokuba khona ngezikhathi ezihlukahlukene kuso.
Ukubeka ku-Google kufanele kube yinhloso yethu enkulu ngaso sonke isikhathi, yingakho kufanele sisinakekele kakhulu lesi sici, njengoba kungenye yezici eziyinhloko i-Google ezicabangelayo. ukukhomba i-athikili ngendlela efanele noma cha. Esihlokweni lapho sikhuluma nge-iPhone X entsha, igama elingukhiye lizoba i-iPhone X. Uma sikhuluma ngama-smartphones ashibhile, igama elingukhiye lizoba ama-smartphones. Uma senza iqoqo mayelana nezinhlobo zenhlama ye-pizza, igama eliyisihluthulelo kungaba i-pizza.
Hlunga okuqukethwe
Lapho ubhala isihloko, kubalulekile ukusebenzisa izihloko ezithi h2 kanye ne-h3 ukuze ukwazi bonisa konke okuqukethwe ngendlela ehlanzekile nehlelekile, ikakhulukazi uma sibhala ngezici zedivayisi, izindaba zesistimu yokusebenza... Ngenxa yezihloko kulula kakhulu ukuthola ulwazi esilufunayo ngenkomba ekhiqizwa ngokuzenzakalelayo lapho idala.
Phendula kumazwana abekiwe
Indlela engcono kakhulu yokuxhumana nabafundi bethu iwukuphawula, lapho bebuza imibuzo yabo, beveza ukungabaza kwabo noma basinikeze imininingwane eyengeziwe esingayengeza esihlokweni. Futhi sizohlangana nama-troll ajwayelekile, labo basebenzisi abangenaso esinye isisusa empilweni ngaphandle kokugxeka ngokugxeka. Uma sibhekene nalolu hlobo lwabantu, okungcono kakhulu esingakwenza ukususa amazwana ngokuqondile.
Bhala mayelana nezitayela zamanje
Uzivumelanisa njalo netimu yebhulogi yakho, ungasebenzisa i-Google Trends ukuze ubone ukuthi yini izihloko ezinomthelela omkhulu ngaleso sikhathi. I-Google Trends isivumela ukuthi sifinyelele amathrendi amanje ahlukaniswa ngezihloko namazwe ahlukene, ukuze ukwazi ukuqondisa izindatshana zakho ukuze zibe nethuba elingcono lokufundwa usebenzisa leli thuba.
Kufanele ube njalo
Ukuze umngane wethu othandekayo nozondwayo u-Google azi ukuthi sikhona, kufanele siphikelele futhi sishicilele nsuku zonke, uma ufuna ngempela ukwenza imali ngebhulogi yakho, ngale ndlela uzogqugquzela abafundi bakho ukuthi bahlale benezisusa zokuvakashela iwebhusayithi yakho ukuze bathole okuqukethwe okusha futhi ngaleyo ndlela basize ekwenzeni imali ngebhulogi.
Uma ungeke ukwazi ukukwenza nsuku zonke ngenxa yokuntuleka kwesikhathi noma ngenxa yokuthi intshisekelo yakho ayikho ekwenzeni imali, kufanele uhlale njalo, futhi ushicilele okungenani izindatshana ezimbili noma ezintathu ngesonto, ukuze i-Google yazi ukuthi usekhona futhi gcina wena engqondweni uma ucabangela umphumela ovumelekile oseshweni.