Ukuthi i-Facebook inguhlangothi olumnyama lwe-intanethi kuyabonakala, yize uZuckerberg ehlela ukuhlanza isithombe sakhe kanye nesenkampani yakhe ngokusebenzisa inqwaba yezinhlelo zokusiza umphakathi, iqiniso ukuthi zimbalwa izinkampani emhlabeni we-internet ezaziwa ukuthi zidlala umdlalo wazo amakhadi angcolile kangaka. Kulesi senzakalo ngeke sikhulume ngobumfihlo noma ukuthengiswa kwedatha, ngalesi sikhathi izisulu bezikhona izinkampani, ezitholile idatha engamanga ekubukeni kwamavidiyo wazo wokukhangisa isikhathi esingaphezu kweminyaka emibili. Ngale ndlela, kutholwa iwebhu ebalulekile yemininingwane engene ngenhloso "yokwanelisa" iso labathengisi ezinkampanini eziqashayo.
Ithimba le- UFayerwayer kunanela uzungu olutholwe ngu The Wall Street Journal Phinda futhi. Futhi yilokho IFacebook ibiqamba amanga kubasebenzisi, amabhizinisi nababambe iqhaza lokho iminyaka emibili bebelokhu bekhokhela okuqukethwe kokukhangisa ngohlobo lwevidiyo, ngoba i-algorithm yokutholwa kwezethameli okungenani yayingeyona. Sithola uhlelo olufana nolo lweVolkswagen enokungcola, okunikela ngemininingwane yokugcina labo abaphethe ukulawula uhlelo bejabule, kanti iqiniso lalingakude kakhulu nalokhu esazithola sikuyo.
Isakhiwo se-Facebook sisebenze kanjani ngeso lengqondo?
Lezi zinhlobo zezinkinga zivela lapho lowo okuthengisela le nsizakalo futhi ethengisa imiphumela. I-algorithm kaFacebook ibalwa "njengebonwe" noma iyiphi ividiyo enesikhathi sokudlala eside kunamasekhondi amathathu. Ukhiye usobala, ngemizuzwana nje emithathu awukwazi ukuthola isiphetho ngokuqukethwe kokukhangisa, noma kumkhiqizo noma ngomyalezo abafuna ukuwuthumela. Ngale ndlela, se kukhulise ngokungeyikho ukukhiqizwa okujwayelekile kwabasebenzisi phakathi kuka-60% no-80%.
Konke lokhu kunengqondo kakhulu uma sikhumbula ukuthi i-Facebook isebenze ngokuzenzakalela ukudlala okuzenzakalelayo kwawo WONKE amavidiyo kumafomethi wewebhu, uhlelo lokusebenza lwe-iOS nohlelo lwe-Android, amaningi alamavidiyo adlalwa ngaphezu kwamasekhondi amathathu ngaphandle kwesidingo somsebenzisi ukuthi uhlelo lubale njengezithameli ukuthi alulungisanga ngisho nomfundi walo kuwo, empeleni, kungenzeka ukuthi uye. idlalwe ngenkathi umsebenzisi efunda okunye okuqukethwe, okufana nesimo se-Facebook ngezansi noma ngaphezulu nje kwaso. Umlingo wePotagia, ngakho-ke i-Facebook inikeza izinkampani imiphumela emangalisayo yokumaketha, kepha ayihambisani neqiniso.
I-Facebook iyazivikela nokuhlaselwa kwabezindaba okukhethekile
I-Facebook ayikathathi isikhathi eside ukucula i- "mea culpa" ethile, noma kunjalo, ayikaze inikeze noma yiluphi uhlobo lwebhonasi kubasebenzisi abathintekile. Ngakolunye uhlangothi, singaqonda ukuthi kungenzeka ukuthi izinkampani ezithile ziqale inqubo yezomthetho ukukhokhela umonakalo odalekile, kodwa-ke, lokho kungaphazamisa, ngenxa yehlazo elidumile lokuqolwa yinkampani enjenge-Facebook, noma okubi kakhulu, ukungazibeki izinyathelo zokuqinisekisa idatha yezithameli ebezikade ziyithola eminyakeni emibili edlule.
Ukwazi ukuthi ividiyo ibukwa isikhathi esingakanani kubalulekile ezinkampanini ukuthi zinqume noma zingatshali imali izikhangiso zakho kule nethiwekhi. Kepha amanye amafemu aseqalile ukuzwakalisa ulaka lwawo ngalesi simanga: isibonelo, i-Publicis Media yamazwe amaningi ibhalele amaklayenti ayo edalula le nkinga, futhi ibheka ukuthi “iminyaka emibili yemibiko enezinombolo ezigcwele kakhulu yinto engamukeleki - Umnotho Wedijithali
I-Facebook iyaqhubeka nokuvuna inzondo, futhi uma iningi labasebenzisi belivele liyitholile (yize kuncike ekuqhubekeni nokusebenzisa inethiwekhi yokuxhumana nabantu), manje usephendulele imikhiqizo ekhangisiwe ngokumelene naye. Kodwa-ke, sibhekene nobudlelwano bokuthembana, ngoba izinkampani eziningi zine-Facebook njengengxenye eyisisekelo sokumelwa kwabo kumanethiwekhi. Mhlawumbe umusho othi "obamba inkunzi isela, iminyaka eyikhulu yokuxolelwa" ungasebenza lapha.