Ngemuva kweminyaka eminingi bungekho ubudlelwano, umculi odumile uTaylor Swift, ngubani udonse umculo wakhe kwaSpotify ngesizathu sokuthi uhlelo lwakhe lwamahhala luwubukela phansi umsebenzi wabaculi, nensizakalo yokusakaza umculo, yenze ukuthula. Futhi hhayi nje ukwenziwa.
Njengoba ithimba labaphathi likaTaylor Swift liqinisekisile ngomyalezo ku-Twitter, wonke umculo womculi utholakalela "yonke imisebenzi yokusakaza" okubandakanya, ngaphezu kwe-Spotify, amanye amapulatifomu lapho ebengekho khona njengeTidal noma i-Amazon Music.
Ngokusho kushicilelwe Imithombo ephakathi yeRecode, nemithombo engadalulwanga ithi lesi sihlabani somculo nensizakalo yokusakaza umculo bafinyelele esivumelwaneni ngokusho kwaso bonke abasebenzisi beSpotify bazokwazi ukulalela zonke izingoma zabo, zombili ngezinguqulo zamahhala nezikhokhelwayo.
UTaylor Swift ungenye yezinkanyezi ezinkulu zomculo okwamanje futhi, ngakho-ke, ungomunye wabahola kakhulu; futhi iSpotify iyisevisi yokusakaza umculo enkulu kunazo zonke emhlabeni, enababhalisile abangaphezu kwezigidi ezingama-50 futhi okungenani abanye abayizigidi ezingama-50 besebenzisa inguqulo yesevisi yamahhala (esikhundleni sokukhangisa). Futhi njengoba besishilo, le nketho yamahhala ibingumsuka wengxabano phakathi kweSwift neSpotify.
Ngo-2014, uSwift watshela iWall Street Journal ukuthi "Izinto zenani elikhulu kumele zikhokhelwe." Ngokushesha ngemuva kwalokho, wasusa i-albhamu yakhe ethi "1989" esuka kuSpotify, ilandelwa ngomculo wakhe wonke, futhi ubengakatholakali kusukela lapho.
Ngemuva konyaka wangena impikiswano ne-Apple Music ulethe izinkokhelo zale nsizakalo kubaculi; Lo mculi akazange asithande isikhathi samahhala sezinyanga ezintathu insizakalo yama-apula yokulunywa enikezwa abasebenzisi abasha futhi abaculi abangeke bayikhokhise, noma kuyiqiniso ukuthi, kusukela ngaleso sikhathi kuqhubeke, iphesenti elikhokhelwe i-Apple Music lalilikhulu kancane kunalokho okukhokhwe yiSpotify. Ekugcineni, i-Apple Music noTaylor Swift bafinyelele esivumelwaneni: abaculi bazokhokhisa ezinyangeni ezintathu zokuqala kwecala lomculo i-Apple Music, ngakho-ke umculo womculi wawufakiwe kuleli khathalogi. Lesi sivumelwano sifake nemicimbi ethile yokuphromotha eyenziwe nguSwift, njengaleso sikhangiso lapho, yize ewile ngobuso phansi esiteji, akazange akwazi ukuyeka ukucula.
Kungani uSwift manje engathandi uhlelo lwamahhala lukaSpotify luyindida, akunjalo? Njengoba isisho sithi, "umnumzane onamandla uyisipho semali."