Impi emakethe yomculo esakazayo yaqala ngokufika kwe-Apple Music, kusukela ngemuva kokwethulwa kwayo abaningi bebeyizinsizakalo lokho baphoqeleke ukuthi banyamalale emakethe njengoRdio, Line Music noma iSamsoni Milk. Kepha empini yokuheha inani elikhulu labasebenzisi okwamanje, iSpotify iyanqoba empini elwa ne-Apple Music, yize i-Apple iqale ngenzuzo enkulu ngokuba nenani elikhulu labasebenzisi be-iPhone, i-iPad ne-Mac, le nsizakalo nayo esekelwayo. Njengamanje, futhi ngokusho kwedatha yakamuva evela kuzo zombili izinkampani, i-Apple Music inabasebenzisi abayizigidi eziyi-17 ngenkathi iSpotify ifinyelela esikhathini esingaphezu kwenyanga esedlule ababhalisile abayizigidi ezingama-40, kungabalwa bonke labo abajabulela inkonzo yabo yomculo ngezikhangiso ngendlela ekhululekile.
Ngemuva kokwethulwa esikhathini esingaphansi kwenyanga edlule I-Amazon Prime Music, lapho imali eshibhile itholakala nge $ 7,99 Kubasebenzisi be-Amazon Prime (kungabalwa i- $ 3,99 yabasebenzisi be-Amazon Echo), kubonakala sengathi i-Apple ifuna ukugxumela ngqo ukuncintisana nenkampani enkulu yokuthengisa nge-inthanethi, nayo ezophoqa iSpotify ukuthi yehlise isilinganiso sanyanga zonke. Njengamanje baningi abasebenzisi abakhokhela i-Amazon Prime, insizakalo esinikeza imali encane izinzuzo eziningi, ezilungele abasebenzisi abajwayelekile beplatifomu kaJeff Bezos.
Ngokusho kokuvuza okuthile kwabantu abaphathelene nale nsizakalo yomculo, I-Apple ingahle icabange ukwehlisa intengo.noma isilinganiso ngasinye esifika kuma-euro angu-7,99 ngenyanga, kuma-euro wamanje angu-9,99. Kepha lokhu kwehliswa kwentengo kuzothinta nezinhlelo zomndeni, ezingasuka ku-14,99 euros ziye ku-12,99 euros. Uma lezi zintengo ekugcineni ziqinisekiswa, i-Apple izonikela ngamanani afanayo anikezwa yi-Amazon Prime Music njengamanje, ishiya iSpotify ikude kakhulu nokuncintisana ngaphandle kokuthi yehlise namanani.