Ezikhathini eziningi siyazibuza ukuthi ungenza kanjani ukuthi izindatshana zethu kumabhulogi ethu zivele kuqala kuGoogle futhi, kwesinye isikhathi, asazi nokuthi sizophendula kanjani ngoba zincike ezintweni eziningi. Eqinisweni, ukuzama ukuthola ama-invoice akha izinga leGoogle nokuzama ukuwaphatha ukuze uzuze omunye wemisebenzi esemqoka ye-SEO (Search Engine Optimization) yize kungeyona yodwa, ngoba ngezinguquko zakamuva ezivela kuGoogle Panda futhi Penguin umdlalo ushintsha kancane, Nezicelo ze-Google Play Isitolo noma i-App Store?
Kuzinhlelo zokusebenza ayikho i-SEO, kepha kukhona umthetho olandelwayo ohlukile obizwa ngokuthi I-ASO (App Store Optimization). I-ASO yiyona ukuma kwezicelo zethu esitolo sohlelo lokusebenza ukuze zivele kuqala ngokushesha lapho othile ecinga uhlelo lwethu lokusebenza. Isibonelo: cabanga ukuthi sinohlelo lweBlumex ku-Google Play Isitolo futhi ngifuna "ubuchwepheshe". Yini okufanele ngiyenze ukuze uhlelo lweBlumex luphume kuqala? Sebenzisa i-ASO kahle.
Ukubaluleka kwe-ASO kuzicelo
Njengoba ngishilo, i-ASO (App Store Optimization) ingachazwa ngokuthi «I-SEO yezicelo«. Futhi ngenxa yalokho, kubaluleke kakhulu ukuthi izinhlelo zokusebenza zibe nokulandwa okuningi. Ngokwezibalo (ozibona phezulu) kusuka ku-Apptentiven kusikhombisa ukuthi indlela yokuthola izicelo eziningi ngokusebenzisa "injini yokusesha" yesitolo sohlelo lokusebenza.
Uma singakusebenzisi ukubekwa kwesicelo sethu ezinjinini zokusesha ezitolo zohlelo lokusebenza, ngeke kuvele kuqala futhi ngenxa yalokho ngeke sithole noma ngubani ozobona uhlelo lwethu lokusebenza ngakho-ke alande olunye (umncintiswano).
Kumabhulogi, isikhathi sichithwa ekubekeni ama-athikili ukuze avele ekuqaleni ku-Google, kepha noma kunjalo, umsebenzi ungaba yize uma bengazibandakanyi nesenzo. Lokhu kwenzeke ngezinhlelo zokusebenza, onjiniyela abachithi isikhathi esiningi ku-ASO yesicelo sabo ngakho-ke, abantu abasiboni isicelo sabo. Ngakho-ke, sesivele sazi ukuthi ukuze uhlelo lwethu lokusebenza lukhuphuke emazingeni futhi luvele kuqala ekusesheni, kufanele sisebenzise i-ASO izitolo zohlelo ezisinikeza zona. Adelante!
Into ebalulekile nge-ASO: izici ezibalulekile
Njengokubhuloga i-SEO, ku-ASO kukhona nezikhala okufanele uzigcwalise ukubeka uhlelo lwethu lokusebenza, futhi, lezi zinkambu nalokho okubhale kuzo kuzokwenza ukuthi uhlelo lwethu lokusebenza luvele ekuqaleni kuzinjini zokusesha futhi, sizoba nokulandwa okuningi (nezinzuzo). Lezi yizici ezibalulekile ze-ASO kusuka kuhlelo lwethu lokusebenza:
- Isihloko noma Isihloko: Kuyigama elingukhiye lesicelo sethu, esizokwenza ukusesha kuphakame futhi kulande uhlelo lwethu lokusebenza kakhulu. Ake sicabange ngalokho esifuna isihloko sethu sibe yiso. Singasishintsha isihloko kaningi ngendlela esifuna ngayo ngaphandle kokubuyekeza (njengephoyinti elilandelayo), kepha qaphela! Masingashintshi kaningi kungenjalo i-ASO yethu izokonakala. Gxila kahle kulokho okushiwo uhlelo lokusebenza okukuso futhi, ocabanga ukuthi abantu bazokucinga kwinjini yokusesha ukuthola uhlelo lwakho lokusebenza.
- Amagama angukhiye noma amagama angukhiye: Lesi sici sibaluleke kakhulu. Ngaphambi kokukuqedela, kufanele siqaphele amagama asemqoka aso sonke isitolo sohlelo ukubona ukuthi imaphi afunwa kakhulu ngabasebenzisi futhi sigxile uhlelo lwakho lokusebenza kumagama angukhiye ahlobene nohlelo lwakho lokusebenza. Esimweni sethu, uhlelo lokusebenza lweBlumex lungabeka amagama asemqoka afana nalawa: "ubuchwepheshe", "izindaba", "isoftware", "izinhlelo zokusebenza" ... Ngoba sikhuluma ngobuchwepheshe jikelele. Singashintsha le nkambu noma kunini lapho sifuna ngaphandle kokukhiqiza isibuyekezo.
Lokho abantu ababukayo: Ake sibone ukuthi inezingaki zokulanda nezinkanyezi?
Ungasho ukuthi awukaze ukwenze lokhu. Ufuna uhlelo lokusebenza futhi, lapho uthola eyodwa ebonakala iveza isithombe esihle, uzobona ukuthi inezinkanyezi ezingakanani (isilinganiso) esinayo bese ufunda imibono abasebenzisi abalande uhlelo abalubhalile. Ngakolunye uhlangothi, sibheka ne inani lokulandwayo uhlelo lokusebenza olunakho ngaphambi kokulilanda. Yize zibonakala zingasile, lezi yizinkambu zesibili ze-ASO:
- Inani lokulandiwe: Inombolo yokulandwa kohlelo lwethu lokusebenza izobeka phezulu emazingeni (Top 25, by izigaba…) okuzokwenza abantu babone okwethu hhayi lokhu okungezansi kwethu. Ngokusobala, uma singenakho okulandwayo ngeke sibe nodumo futhi ngeke sivele ezinjinini zokusesha. Ngakho-ke, kufanele sixhumane namabhulogi amakhulu ahlinzeka ngolwazi namakhodi wokuphromotha, sakhe izikhangiso ku-Facebook, ku-Twitter ...
- Izinkanyezi nokubuyekezwa: Ngezansi nje kwenani lokulandwayo kunezilinganiso zomsebenzisi. Babalulekile ngoba uma abantu abaningi bethi uhlelo lokusebenza luhle, bazolulanda bese beluhlola, kepha uma kungenjalo, bazosuka ekulufakeni. Ngakho-ke lapha okubalulekile ikhwalithi yesicelo.
Lezi zinkambu ezimbili zingabuyekezwa kuphela uma sakha isibuyekezo sohlelo lokusebenza. Ngakho-ke kubalulekile ukuqapha isitolo.
Ikhwalithi yesicelo ibaluleke kakhulu
Sikhuluma ngokubeka uhlelo ngohlelo lwe-ASO, kepha kuyacaca ukuthi Kufanele sibe nohlelo lokuncintisana ukunikela ngokusebenziseka okuphezulu komsebenzisi kanye nekhwalithi. Uma singenalo uhlelo lokusebenza olubi lwekhwalithi sizofinyelela izilinganiso ezinhle ngakho-ke izinkanyezi ezimbalwa, abasebenzisi bazobheka ikhwalithi yezibuyekezo futhi lapho bebona ukuthi zimbi, ngeke bazilande lapho-ke bazobe behlise inani XNUMX Ukulandwa Le yinqubo ehambisanayo nalokho okwenzekayo ku-Google nokuma kwama-web; izinjini zosesho (nangaphezulu nangaphezulu) ikhwalithi yokuqukethwe njengesici esiyinhloko sokumiswa ... yingakho kuthiwa Okuqukethwe yiNkosi.
Engikushilo, kubaluleke kakhulu ukuthi uhlelo lokusebenza lusunguleke, lube nobuciko futhi lube nekhwalithi.
Sitshale imali ku-ASO futhi sathola isikhundla
Njengoba sishilo, i I-App Store Optimization (ASO) ibaluleke kakhulu ekubekweni kwenjini yokusesha yesitolo sohlelo lokusebenza. Ngakho-ke kubaluleke kakhulu ukugxila nokuchitha isikhathi ukuthola isihloko esihle, amagama angukhiye amahle, nokulinda ukubuyekezwa okuhle nokulanda. Uma konke lokhu sikwenze kahle, kufanele silinde ukuthi izinzuzo nokulanda kufike.
Amathiphu wokusebenza kahle kwe-ASO yakho:
- Isihloko: Chitha isikhathi ubheka izihloko zezinhlelo zokusebenza ezincintisana nezakho bese uthola isihloko esifanele uhlelo lwakho lokusebenza.
- I-Palabras clave: Bheka isitolo sohlelo lokusebenza bese udala amagama angukhiye angenzi lutho ngaphandle kokuwasesha esitolo. Lapho bebhekisa kakhulu kuhlelo lwakho lokusebenza, kulanda ukulanda noma ukusesha okuningi.
- Okulandiwe: Khangisa uhlelo lokusebenza kumabhulogi amakhulu, dala ukukhangisa noma ngabe kufanele usebenzise imali encane, sebenzisa ukuxhumana nomphakathi: Twitter, Facebook, Youtube ...
- Izilinganiso nokubuyekezwa: Vele ulinde abantu ukuthi bakalwe okuqukethwe kwakho ngokwanelisayo.
Imininingwane engaphezulu - I-Google imemezela imithetho emisha ye-SEO