Shazam has been in our thoughts for a long time, when he first appeared it seemed like pure magic ... How only by "listening" to music was he able to give us so much information? What has really surprised us is that Shazam has lasted so long, it is true that their system is spectacular, but we are not very clear how they were profiting from it.
And since it happens that Apple now has a lot of money and a lot of desire to enter fully into the musical field (Apple Music does not yet overshadow Spotify), The Cupertino company has determined to buy Shazam for an astronomical figure, although not as large as previously thought.
The truth is that Apple and Shazam have maintained a fairly close relationship since its inception, and the latter has always had access to be Beta on the new iOS capabilities, testing them in Cupertino's private rooms, allowing your app to get closer to insiders… favors for a discount? The reality is that Shazam and his team of engineers have always been cutting edge when it comes to development. and capabilities, it was a matter of time before it ended up integrating more if possible in iOS.
This is how the Cupertino company ends up acquiring Shazam for 400 million dollars (approximately half of what it was supposed to be worth in the last round of financing ...), all to improve the operation of Apple Music and to presumably make this famous song detector in one more part of Siri. We do not know exactly to what extent Shazam and its algorithms can improve the operation of Apple's virtual assistant, but without a doubt the possibilities that it covers now are much more powerful, we will remain vigilant of how this acquisition works and the performance that Shazam offers on other devices such as Android.