It's been a long time since Snapchat It seemed that it had abandoned the fight to succeed in the social networks sector due to the enormous competitive advantage that little by little they were losing compared to other options like Instagram that, literally, copied and even improved their more attractive functions. Nothing is further from the truth, if just a few days ago we saw how the platform was updated improving its usability, now we find out that people as influential as michael lynton, until a day ago CEO of Sony Entertainment, announced last Friday that he was leaving his position to lead Snap Inc., the company to which Snapchat belongs.
As he announced in his letter to his colleagues and Sony leaders, michael lynton commented:
I have been involved with Evan Spiegel and Snapchat since its early days and given its growth since then I have decided that it is the last moment for the transition.
Michael Lynton and Evan Spiegel will work together on Snapchat on strategy and governance.
As you can see, in his brief text by Michael Lynton, it is very clear that his departure from Sony to Snapchat is not something that has not been meditated, not in vain, we must remember that Lynton has been an investor in Snapchat since 2013. For On the other hand, as sources close to the company have commented, Lynton's arrival at Snap Inc. does not mean that Evan Spiegel, current CEO of Snapchat, go quit your job, but both collaborate on strategy and governance.
As you can see, as predicted a few months ago, before their imminent IPO on Snapchat, they are trying by all means to restructure the company to adapt it in the best possible way to this new future that they will have to face, predictably, from March 2017, the date on which those responsible for it, expect that it will start trading on the Stock Exchange, raising some 4.000 million.