Motorola it is or rather it was one of the companies with the greatest weight in the mobile telephony market. Some time ago Lenovo decided to buy it and absorb it, making it practically go down in history. However, that decision to release terminals with the slogan "Moto by Lenovo" seems to be history and Motorola is back, also launching a new logo, with the idea of recovering lost time and its position in the market.
It was in 2016 when Lenovo decided to completely absorb the company, after keeping it alive and independently since 2014, which was the year it bought it from Google that it managed to return to the front page. Now it seems the time has come to go back and undo decisions made.
Moment little is known about Motorola's return to the market, although it has been confirmed that they will release a new, fresher logo that serves to make it clear that the mythical Motorola is back, and that the return will also imply, how could it be otherwise, the launch of new mobile devices to the market.
The rumors at the moment suggest that we could see a Motorola Moto X and Motorola Moto Z, but also we could soon begin to see how the Moto G begins to take advantage of this new situation.
Lenovo made a clear mistake by "killing" the Motorola brand, but it seems that it has been able to correct its mistake in time and that is that there is nothing that sells more terminals on the market than having a legendary company behind it.
Do you think Lenovo is right by recovering the Motorola brand and giving it a new logo and importance in the market?.
It is a good idea if you try to resurface a company: change the image.
Motorola has always been a good brand but at the time it could not adapt to the extremely fast pace at which the world of technology is advancing and I think that if they put the batteries they could get good products.