It seems that the Koreans at Samsung have taken out the checkbook in recent months and have started buying companies, one after another. A little over a month ago, Samsung acquired the services of the company that Siri had created, Viv, a company that has the best artificial intelligence assistant on the market at least according to many experts from the world of technology. Now, as reported by the company itself, Samsung has just bought Harman, for 8.000 million dollars, a company that has been in the automotive world for many years and that has reached strategic alliances with the world's leading manufacturers.
According to the press release that Samsung has published, the purchase of this company is focused on not being left out of connected cars, an immediate future that is already beginning to be a reality. If we talk about Harman only, many users may not think of anything, but if we associate it with brands such as Kardon, JBL, Infinity, AKG or AMXSurely it sounds more familiar to you. Harman International Industries, to which many of these companies belong, are the main responsible for most of the multimedia equipment that we can currently find in many vehicles.
The purchase of the company will be formalized in the middle of next yearWhile both companies will begin to work together to try to combine the maximum number of products with the technology of the Harman firm. Harman has grown a lot in recent years thanks to the alliances it has reached with General Motos and Fiat among others, and the company's current orders exceed three times the company's annual revenue.
Samsung, like other companies try to diversify your business as much as possible, And thanks to this new purchase, which also facilitates entry into the automotive sector, the company ensures that it has direct access to consumer tastes, to which car manufacturers always have to adapt and that with Harman has the perfect ally.