- MoreMobile has carried out an interesting study that has provided us with information about the priorities and the type of use that users in Spain give to the smartphone. In short, Spaniards talk about 91 minutes a month on the phone, we consume just under 900MB And be careful, because we send about seven SMS a month, I suppose someone out there sends fourteen, his and mine. We are going to analyze the data that this study has issued, to contemplate what type of user is more related to us and the possible changes in the market in the future.
In general, the aspect that has increased the most with respect to the latest analyzes has been that of calls, we assume that the inclusion of panels of between 100 and 200 minutes in the basic rates that the three largest companies have made have had a lot to do with see in it. Until now, this voice consumption has remained between 70 and 80 minutes per month, but they have catapulted to 91 minutes in a single year. Another consumption that has been affected and for obvious reasons is that of data, more and more applications and increasingly complex, this causes our need for data to increase.
This study of MoreMobile It has been carried out on more than 90.000 people during the first half of 2016 and is focused on consumer habits.
The islands, where more calls and SMS are made
The Balearic Islands top the list of communities that make the most calls, reaching an average of 101 minutes per month, closely followed by Murcia, with 100 minutes. We often meet with Andalusia, Extremadura and the Canary Islands between 98 and 99 minutes per month. If we look below, we have Aragon with an average of 75, and the Catalans, together with the Riojans, who speak an average of 78, in the lowest part of the ranking.
As for the short courier, more of the same, The Balearic and Canary Islands in the lead as those that send the most SMS, an average of eleven text messages per month in the Canary Islands and nine in the Balearic Islands. By contrast, once again La Rioja, tied with Cantabria, with an average of 5 SMS per month. It seems that there in the north they are not so fixated on mobile communication and prefer a good cider in company. Curious, that where SMS, MBs and calls are most consumed is in fairly small population concentrations, such as islands.
And the consumption of mobile data?
In the consumption of mobile data the alterations are greater if they fit. The numbers show that once again, the islanders are leaders in the consumption of MBs, with an average consumption of more than 1,3 GB, there is nothing. Meanwhile, La Rioja is also one of the communities where the least MBs are consumed (as with calls), 823 MB of shipping, that is, it has experienced an increase in its average of 53% compared to last year. We find the same increase in Catalonia, where the consumption of MBs by the population has almost doubled.
On the other hand, the leading data consumption is for those between 15 and 20 years old, with an average of almost 1,5 GB.
Depending on gender and age
Women prefer voice over mobile phones, during 2016 they have used this service 11% more than men, growing by two percent compared to last year. As for short messages, more of the same, they prefer it to men, however, the revenge is taken by men in terms of the consumption of MBs, since they consume on average 41 MBs more than women. The overall amount of data consumed by men has grown 35% over last year, to 800MBs per month.
And the curious fact, the age group that most uses voice calls is between 25 and 35 years old, making sense of the statement made by many older people, who alludes that young people are «hooked al apparatus«, When it seems that young people prefer the voice. The study of MoreMobile you can analyze it on the website of Nobbot.