Following the announcement of the Apple Watch, many manufacturers raised a cry, claiming that Apple wanted to do away with traditional watch makers. The CEO of this company, was for several months complaining about the interference that Apple had made by getting fully into a market that directly affected them, as if he had been the first to launch a smarwatch. Months later rumors began to circulate that Swatch could be working on a smartwatch to plunge your head fully into the world of wearables, but little else is supposed, at least until now.
The latest rumors related to the company and wearables suggest that Swatch could be working on its own operating system, becoming an alternative to Samsung's watchOS, Android Wear and Tizen, an idea that at first glance seems far-fetched but according to the maximums those responsible for the company will have a justification that we do not know today. Other Swiss watch manufacturers like TAG Heuer, bet on Android Wear a little over a year ago and they have already launched two models on the market, the last one presented a few days ago and for now it seems that they have done quite well. Fossil, another watchmaker, has also bet on Android Wear.
However, Samsung uses its own operating system, Tizen, an operating system that is showing much better consumption and efficiency than we can find in devices managed by Android Wear. Perhaps Swatch's idea is to make devices designed for their software, just like Apple and Samsung do., an idea that can cost you a great deal of money and ultimately does not succeed in the market. The Swiss firm should stop experimenting and enter the market with Android Wear or Tizen, and over time and depending on how it breathes, start testing with its own operating system.