Jeff Bezos' company continues to take surprising steps to continue innovating and changing the way we shop. If, thanks to Amazon, many of us have placed the purchase in the networks in priority, now everything takes a spectacular turn.
And it is that Amazon acquired last Friday the North American supermarket chain Whole Foods for the extravagant amount of 13.700 million dollars… what does this movement of Amazon mean in the face of traditional commerce? It is at least curious that the champion of commerce in the networks now chooses to integrate a supermarket chain, although everything indicates that it is another alternative to its Prime Now service.
To position ourselves, the Whole Foods company has no less than 450 stores focused on the sale of organic products, that is, fruits, vegetables and other processed foods that supposedly come from ecological / sustainable cultivation and maintenance. However, everything changed less than two days ago when Amazon decided to bet no less than 12.300 billion euros, and no one raised the bet. Here's how Jeff Bezos has completely shaken the food industry in the United States of America, since nobody is completely certain what Amazon is trying to do with this move.
Undoubtedly, and knowing how Amazon works, everything indicates that it would be the easiest way to expand and improve its Prime Now service with which they bring the purchase directly to our house in about two hours. This movement has drastically dropped the shares of many North American food chains, while those of Amazon itself and Whole Foods rose sharply. In short, it seems that the day has come when we will have the supermarket in the application, Amazon has decided to export the great idea of the Shopping Center directly to our mobile phone.