After almost two years, Apple introduced the second generation of the Apple Watch, with two different models: the Series 1 and the Series 2, which differs from the previous one in the water resistance and in the integrated GPS that allows it to be used without the need to carry the iPhone when we go out to exercise. But the sales of this device are not being what Apple could expect and to promote this second generation has launched an advertising campaign to announce the new models. Both ads focus on the Series 2, the model aimed at users who do some kind of sport, whether indoors or outdoors.
The first advertisement titled Go Play, shows us the device's ability to quantify the exercise we do when we practice sports, in this case soccer. The second announcement also tells us about the benefits of the Apple Watch Series 2, but this time it focuses on the model that the Cupertino-based company has designed in combination with Nike, a model called Apple Watch Nike +. an Apple Watch Series 2 with an exclusive strap and watchface that we can only find on this device.
At the moment these new advertisements have only been issued in the United Kingdom and are available on Apple's YouTube account in this country, but it is assumed that with the arrival of Christmas, Apple will expand the countries where this advertisement will be displayed. In this video we can see how the user quickly opens the device box, puts it on his wrist and begins to run to quantify the exercise he performs, while receiving notifications from the device, notifications that, as we can see, are also shown in a different format than what watchOS is used to.