After more than 3 years of waiting, Apple completely renewed the Apple TV both its operation and the operating system that managed it. With the launch of the fourth generation, Apple gave this set-top box its own operating system, very similar to iOS, with which users can install applications and games as if it were an iPhone, iPad or iPod touch. The Cupertino guys continued to sell the older model, as input model to this device, but over time he has realized that the differences are so great that it is not worth continuing to sell it.
Keep in mind that the third-generation Apple TV does not have its own store and the only option to be able to consume content through the device is based on subscriptions, which are generally only available in the United States. The reduction in the price that this device suffered has not been reason enough to attract the public, since its operating limitations to consume streaming video and the possibility of displaying the content of our Mac, iPhone, iPad or iPod touch they are not enough reasons to pay the 79 euros it cost, once reduced.
Apple has notified employees through an internal email of the end of the marketing of this device, although in recent months it was already beginning to be a somewhat complicated task to find it, both in physical stores and online. In this way, Apple ensures that anyone who is interested in an Apple TV, focus only on the new fourth generation models that offer us a wide range of possibilities compared to the third generation model.