The war in the streaming music market began with the arrival of Apple Music, since after its launch many have been the services that have been forced to disappear from the market like Rdio, Line Music or Samsung Milk. But in the war to attract a greater number of users at the moment, Spotify is winning the battle against Apple Music, despite the fact that Apple started with a great advantage by having a large number of users of both iPhone, iPad and Mac, with which this service is also supported. Currently, and according to the latest data from both companies, Apple Music has 17 million users while Spotify reached just over a month ago 40 million subscribers, not counting all those who enjoy their music service with advertisements in a way. free.
After the launch a little less than a month ago Amazon Prime Music, where the cheapest fee is found for $ 7,99 For Amazon Prime users (not counting the $ 3,99 for Amazon Echo users), it seems that Apple wants to jump right in to compete with the internet sales giant, which would also force Spotify to reduce the quota monthly. Currently there are many users who pay for Amazon Prime, a service that offers us little little money many advantages, ideal for regular users of Jeff Bezos' platform.
According to some leaks from people related to this music service, Apple may be considering lowering the price.or the individual rate up to 7,99 euros per month, for the current 9,99 euros. But this price reduction would also affect family plans, which would go from 14,99 euros to 12,99 euros. If these prices are finally confirmed, Apple would offer the same prices that Amazon Prime Music currently offers, leaving Spotify far from being able to compete unless it also lowers prices.