Un unusual fact the one that for the first time Apple attends the Mobile World Congress 2017. That appointment that will become something special due to the presence of the brand of the bitten apple in an event in which the largest Android manufacturers attend and in which they are presented the most significant flagships of the year.
It is a surprise that has caught us by surprise and that we would never have expected, and that is Apple had always been reluctant to this type of event, and had even scheduled events in close proximity to try to reduce the impact of the presentation of these high-end manufacturers of the most important Android manufacturers.
It will be on February 27, 2017 when the Mobile World Congress is held and we are already in expectation of Apple's goal for this event, as you have sent out the press invitations for that day.
This news also shows that something is changing. We can come to think that it is the mobile device market itself the one that has been staggered by a low and medium range that has come from China, or the incipient news that Google has become a manufacturer of high-end smartphones with the emergence of a Google Pixel. There are several reasons to try to find out why.
Be that as it may, this year the MWC will become an even more special date by having all the companies that draw the panorama of the mobile device market, so there is no excuse to have Apple, Samsung, LG, Sony, Huawei and many others in a few hundred square meters.
Apple's presence It will be in Hall 8.1, which is a space dedicated to secondary events, and another space that has nothing to do with any type of hall. This could tell us that the idea would be to present your own applications such as Apple Music or new ones. We will see.