BlackBerry quits smartphone manufacturing

john-chen-blackberry

The Canadian company BlackBerry, formerly known as RIM until it adopted the name of its terminals, has not been able to weather the crisis it has faced in recent years, in which it did not know how to react in time to the revolution brought about by the arrival of iOS and Android to the market. A few days ago we informed you of the rumors that the company could stop manufacturing its own terminals, a rumor that has finally been confirmed. This does not mean the closure of the company's mobile division, which from now on will depend on third parties to manufacture its terminals and will stop investing more than half of its income in the R&D department which was responsible for the manufacture and design of the latest terminals that the company launched on the market.

The arrival of John Chen as head of the company was a change of scene, and he has been in charge of announcing the end of the manufacture of the company's terminals, in this way really nor we know what the company is going to do in the world of smartphones because if the hardware is put by an external company and the software is Android, it seems that Canadians are going to license the name to only obtain income from its use while risking the minimum.

The only terminal that Canadians have launched on the market and that we could consider a smartphone to consider was the BlackBerry Priv, the company's first model with Android as standard but with all the company's usual services integrated into the software. But despite the excellence of the terminal, offering only a high-end terminal has led the company to enter a war where only Samsung and Apple are found, with their flagship searches. Nobody in their right mind would spend the price of a Samsung or an iPhone on a BlackBerry model.


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