Augmented reality or virtual reality are today at that inflection point that will mark the future of these technologies, all manufacturers are betting and investigating several of the options that they currently allow and it is not surprising that even the firm of audio products based in Massachusetts, Bose, announce your own augmented reality platform: Bose AR.
This announcement puts on the table a new approach of the firm that is committed to virtual audio with augmented reality glasses an application and also a smartphone. In this sense, the statement issued by the firm shows a complete platform and it evidently has the necessary SDK to create applications and more products within its own platform.
The best thing about it is that they already have a prototype of the possible glasses, although it must be said that the firm itself warns that these are just that, a prototype and that surely they will not reach the hands of consumers. Ultimately the important thing here is the great bet of a company like Bose in augmented reality (AR).
Now the job is to find a good startup with which to start working on the project and above all to enhance the possibilities of a technology that I can say has a future. Augmented reality and virtual reality hit really hard two years ago at the Mobile World Congress, in which all the brands seemed to be betting heavily on it and now only the most important are still working with it seriously, but it is logical to think that there are many open doors and a world to be exploited with brands as important as Bose, who want to bet on it. We will see how the news progresses but it is undoubtedly an important statement for the augmented reality sector.