Cambridge Analytica has been one of the names that we have heard or read the most in recent months. After the huge data scandal and user manipulation on Facebook, the British company has been at the center of the controversy. In addition, more information was discovered about their practices, which in many cases are illegal or border on illegality.
Therefore, it is already official, Cambridge Analytica closes and permanently ceases its activity. The CEO of the parent company SCL has been in charge of announcing it to its employees. This is how various media from the United States report. So the end of the company is already official.
The company has been under investigation for months, when this scandal with Facebook came to the fore. Since then his name and reputation have been destroyed forever. So it was a decision that was coming. Although no one ventured to say when it was going to happen officially.
Cambridge Analytica CEO Alexander Nix was suspended after being revealed in several television programs with hidden camera recordings showing some of the practices that the company carried out. How to send prostitutes to the houses of electoral candidates to take photos and thus destroy their careers.
These videos, together with the manipulation of Facebook users, were the beginning of the end for Cambridge Analytica. The constant loss of clients and increasing legal expenses who suffer have caused the definitive closure of the company.
Cambridge Analytica and its parent company SCL Elections now begin legal proceedings to become insolvent in the UK. In addition, they have already asked all company employees to return their access cards or passes to the company offices. So you can't go to the firm's London office either.