Some reports speak of delays in the production chain of the Nintendo Switch due to lack of stock of raw materials that would be caused by Apple's demand for its iPhone. Yes, it seems that both products share suppliers and the high demand for components such as NAND flash memories, LCD screens and Linear Resonance Actuators, from Apple are affecting the production of the new Nintendo Switches. The main problem in receiving these components for production lines seems to be related to the NAND flash memories that come from the Toshiba firm for both companies and Apple is "hogging" all the stock so Nintendo has to wait and this would cause delays in production.
There is no doubt that hanging the "Sold Out" sign is important to raise the interest of users and feed the desire to buy the product, but in this case the Nintendo console has been on the market for quite some time and it does not seem make it a marketing maneuver since we can say that this shortage of components is preventing him from selling more consoles.
Nintendo and Apple are two companies that have been working in parallel for some time and more if we consider the exclusive releases of Super Mario Run for iPhone users, so it is possible that all this has to be clarified a little more and do not directly blame Apple for the lack of stock of a console that is breaking all the sales records of the Japanese firm. Hopefully the component shortage issues or whatever is going on are fixed soon and the store shelves have stock to supply the demand for this great console.