Control your comments to better position

En the blogosphere that Blogs are the fundamental elements (their basic units), the links constitute the binder mixture that binds them and the comments they are the socializing element that gives life to this entire structure.

Pfor me, a blog without comments is like a bookYou can read it and get useful information from it, but you do not have the option of communicating with its author and directly sharing your views with him. While reading a book it may come back to life, but you must not forget that it returns to a past life. His life is that of the moment its author finished writing it and not the moment you read it. In a blog without comments, the posts reflect static ideas, only updated by the work and grace of the blogger who is happy to carry out the updating task.

ÉThis does not happen in the blogs with comments, in them it is possible to keep the information alive, express different points of view, discuss, agree and complement the opinion of its author, in a word "to converse".

Ei am to please comments, without them the blogosphere would be just another library, but keep in mind that can unbalance your positioning strategy. If search engine optimization means nothing to you, what I am about to tell you will be of little interest to you. If you worry about gaining audience and improving your positioning, some of these may help you tips.

• Control keyword density: If you want to position for certain searches you must control the density of certain keywords. As you receive comments, the initial density will be diluted and all the work before the publication of the post will begin to be useless. It is impossible to control what someone writes in a comment, and nobody pretends to do this. But yes you can control what you write in a comment. If you see that nobody uses your keywords when they leave a comment (it will happen in 99% of cases), use them when answering. This way you can maintain the initial density of the post.
• Increase keyword density: If you tend to make short posts, you will have trouble adding enough keywords. In a short post you cannot repeat 100 times (to say a number, it does not mean anything) a keyword. If you did, the text would only be attractive to search engines, a human reader will flee from such a site, and it is even possible that the search engines do not like you and they label you as a spammer. The solution is through make a post with a medium density in keywords (that does not saturate your article) and then increase this density by controlling the comments you make when you reply to other comments. The article will be comfortable to read and nevertheless the overall density will be controlled.
• Add new search strings: Let's apply the same reasoning as above. You cannot saturate an article with a thousand search strings, but you can add new strings in your comments. This technique is especially useful when you come across new search strings that you hadn't thought of before publishing an article. If you check your stats and find a recurring string that is sending you visits you should check in which position you appear on the results page of a search engine for that chain. If you do not occupy the first place you can reinforce that chain by adding it to your comments and you will see how your visits increase through that combination of words. If you are the first you can try to strengthen your position, but you must always be careful not to fall into the over-optimization. If you exaggerate and pass for a spammer, you will throw all the positioning work done to the ground.
• When you think that everything is said on a topic, close the comments: In articles that deal with manuals, tutorials, etc., with thousands of visits, there comes a time when comments are always about the same thing and the same questions are asked over and over again. When the number of comments reaches a considerable number, your visits will not read what you have written in some of the previous hundred comments, they will simply leave their doubt by adding one more comment to the end of the list and waiting for a response. You cannot be forever answering the same questions over and over again, but if you leave them unanswered, any visit that comes may think that your site is not serious or that you will not find the help you are looking for there. My tip is In these cases, comments must be closed and traffic redirected to a new article in which the most frequent doubts are resolved. In this way you will not leave comments unanswered, you will save time in answering the same questions over and over again and you will have a new article to which to add new chains to position them.
• Delete comments: Is it lawful to delete a comment from someone who has taken the trouble to comment? If you set rules on how to comment and these rules are not followed, it is lawful to delete it. If you say "do not write everything in capital letters" and you find a comment ALL CAPITALIZED you will have all the right in the world to delete that comment. Whether you do it or not will depend on you, If you put some rules you will expect them to follow them And if someone gets upset that you delete a comment that doesn't follow them, they will have to understand that it also bothers you that your rules are not followed.

• Do not close the comments in posts that do not follow a specific positioning strategy: If you make a post like this, which is not intended to fight for any specific search chain, it is best to leave the comments open for life. It is fashionable to install plugins that close comments after a certain time, yesterday I answered a meme and went to leave a comment on the page of whoever gave it to me and I found the comments closed. This, to my understanding, it is a serious mistake. If you do not compete in a post for any specific chain, your best option is to let it feed on the long tail of non-competing searches (Long tail). Without a specific positioning strategy, the position to adopt should be to let the post grow as much as possible, hand in hand with the comments, so that form a good breeding ground for the Long Tail. Closing the comments in these circumstances is closing the doors to new visits.
• Do not close the comments in a post where a troll or similar is prowling: This is not directly related to the positioning but you must take it into account when deciding whether to close the comments of a specific post. You don't fight a troll, you ignore a troll. Delete the comments he leaves and never reply, sooner or later he will get bored and forget about you. But if you close the comments on a site where a troll hangs out, they will think in their ignorance that you did it for them and will feel empowered. Then he will go on to give you the murga in another article or throughout the blog, so it is best to leave the comments open until he gets bored. A similar case happens when you have an article that outrages your visitors and they vent in the form of insults. These are not like trolls, they will simply leave some cuteness in your post and they will never return. Every day I receive many insults in "How to hack the PS3", I read them, I delete them and that's it. I know which pages this will happen on and therefore I know which pages I have to check to keep them clean. If I closed the comments on those pages, the indignant visitors would look for any other page where they would express their affection. Do not close the comments on pages with problems, the only thing you will achieve is to transfer those problems to other blog sites.

SI assume that for many all this will turn out machiavellian, for others it will be crazy to pay attention to these details and some will think that this is of no use. In the world of search engine optimization, details make the difference. It is not enough to publish a post and stay under the vine to hope that Google fall in love with you. You have to woo the king of search engines if you want him to open the door to the top ten and achieving this requires effort and dedication in optimizing what you publish. I will be delighted to moderate answer your comments. Vineyard greetings.