Facebook was born as a quick and easy way keep in touch with our friends and familyeven though they are thousands of miles apart. But in recent years, many companies have taken advantage of the popularity of the social network to turn it into a means of promoting themselves and obtaining a large number of visits.
This has caused many users have expressed their discomfort, since at present it is almost mission impossible to find on our wall what our friends and friends publish. But the fault is not only with the media, but also with Facebook, who a couple of years ago, implemented an algorithm that was in charge of showing the content that we liked, according to them obviously, even if it affected the publications of our friends.
Facebook is a company, which has a group of investors behind it, who They are the ones who really rule the companyIt's not just Mark Zuckerberg who cuts the cod. The latest change that the company has announced shows us how it will again change algorithm to start showing our friends' posts first, which is what we really care about the most. With this change in algorithm, he wants to force companies and media to continue using the social network but if they want to appear on the walls of the users who follow them, they will have to go through the box.
The strategy that the company has followed can be seen a mile away. Initially promoting the content of the media and companies was intended to become a major source of free visits for this type of business, especially for the media, visits that have allowed them to capture many visits and therefore, revenue from advertising. Now that Facebook has become the main source of visits for many media and companies, Facebook changes the algorithm to force the media primarily to invest in the platform if they want to continue to appear.
Now are the media those facing a big problemSince if they want to continue receiving all the traffic that Facebook provided them, they will have to advertise on the social network. Perhaps now is the time to take advantage of the Twitter platform, a platform that also offers ads, but at no time offers us an algorithm that is in charge of filtering the publications on our wall, as long as we do not use the website. (although we can change the settings) or the official application.
When Google News was forced to pay to link to the media, it stopped providing the service in Spain. What was initially expected as a blow from Google to the media, They stated that the impact of Google's decision had not really been that great. If they asked for money it was because the visits that came from Google News were high, but it is clear that they were not going to recognize that they had been wrong, so they affirmed that they were hardly affected by the discontinuity of the Google news service. It is more than likely that with Facebook three quarters of the same will happen.