Since the beginning of the year, Facebook has been working on a solution to stand up to Twitch. It seems that the work of the social network is already paying off, because they have just presented their own game streaming platform. It's about Facebook Gaming, with which they hope to conquer the market. With it, they expect users to upload their videos live.
Facebook Gaming promises to be a space where all kinds of content come together. From live broadcasts, game-based videos, competitions, conferences and video game presentations. So the social network has less ambitious plans.
In these past weeks they have already been contacting creators of content related to video games. All this in search of being able to close exclusive retransmission agreements. Facebook Gaming also comes with a program called Level Up for game streamers who are starting. It seeks to help them achieve followers and earn money.
The idea is that users will be able to consult news about their favorite games or genres directly on this platform. Thus, they would always be aware of what is happening in this sector. In addition, the personalized recommendations of the social network seek that other platforms will highlight the content.
With Facebook Gaming they seek to stand up to Twitch, which is the clear dominator of the market. Although the reality is that they still have a long way to go. Because in the case of Twitch there are 15 million active users and two million streamers.
So the new platform of the social network has yet to grow a lot. They will also have to exceed YouTube Gaming figures. So it remains to be seen if this new project is a success and Facebook Gaming ends up convincing users.