The largest social network in the world, if we do not take into account Weibo in China, has been focusing for several years on offering an integrated video system similar to that offered by YouTube, but unlike YouTube, we cannot perform specific searches on what else we are interested. Every day many videos are uploaded to the social network platform and after several years in operation, it is time to start making the investment that the company has to make profitable. As we can read in the Recode publication, Facebook's future plans are to begin to add advertising to videos that hang on the social network.
Currently YouTube usually offers an ad at the beginning of the video and depending on its duration we can find more ads inside it, ads that completely interrupt the video we are viewing. Facebook on the contrary will start displaying ad banners after the first 20 seconds have elapsed of the video in question, as long as its duration does not exceed 90 seconds. Content creators will get 55% of ad revenue and Facebook the rest.
Throughout the past year, users of the social network consumed more than 100 million hours of video daily, and the insertion of advertising will be a good way to start making this service profitable as well as providing a new source of income for the company. But the idea of Facebook also involves attracting YouTubers, to move their huge amounts of followers to the social network. Taking into account that the percentage that Facebook pays to content creators is the same as YouTube pays, a lot will have to change things for YouTubers to change from platform to social network.