Have you ever stopped to think that every time someone leaves a comment on your blog, it may be unbalancing your positioning strategy? Well, this is what I thought after reading How to increase the number of comments And this is my reply.
Mmany bloggers go to great lengths to increase activity around their blog and one of your main concerns is usually getting your visitors to leave a comment from time to time. It is increasingly common to see how many blogs install plugins to encourage participation, for example with the plugin that shows the most active commenters.
TEveryone who is interested in gaining visits will have spent more or less hours reading blogs about search engine optimization I suppose no one will be surprised if I tell them that the keyword density It is a fundamental factor when it comes to positioning an article. For me particularly, keyword density along with the chosen title for each post are the two most important factors to take into account in optimization on page (that is, the factors that we can control directly from our page without external intervention).
A when making a post I have in mind to whom is it directed and depending on this job one strategy or another. If the article in question is intended to be read by bloggers then my priority is that the article has a correct wording that conveys an idea or concept That may interest this type of reader who as a general rule will arrive by reference and not through a search engine. Now, if the post is directed towards the audience that Google will send then things change and the highest priority is optimize article content to make it as attractive as possible to the king of search engines.
CAs I have said before, the first thing I do is choose a title that benefits the search string / s that I want to position. The second thing is to control the word density paying close attention to the number of times certain words appear in the article. That is, after choosing the title and throughout the writing of the article, the density of keywords related to the search strings is present. At the end of the post I reread it and decide if I have to add or remove something to improve the ratio of keywords. When I think everything is ready I publish it and there is only check statistics to see what search strings are working and how the optimization strategy is working.
Severything has gone as expected the first visits they won't be long in coming, with them will come the first comments And this is when the problems start. A Web page (I mean a specific page of a blog, not an entire blog) is a whole, is made up of what is published in an article plus all the information that appears in the side columns, header and footer. When Google visit your page does not read an article and skip the rest of the page, but takes into account all text strings that appear on that page when deciding what your page is about and in which searches it will appear as a result. Of course this includes the comments.
LThe person who leaves you a comment will rarely (or never) take into account that you have a particular positioning strategy for that article on which he is commenting. Sometimes the comments will have nothing or little to do with the topic that is discussed in the post and even when they are related only in a tiny percentage of cases will they include any of the keywords that you want to position.
A as you receive more visits more comments you will receive. What Google reads your page as a whole the increase in the number of comments will make the density of keywords is diluted y if you don't control that trend it will turn out that the same visits that you have obtained thanks to certain search chains will be responsible for those search chains losing strength and stop giving you visits. Paradoxical do not?.
Dfter reading the above, some may think that it is not so interesting to encourage comments on the blog, but they would make a serious mistake. Thinking like this would be equivalent to put positioning before socialization of the blog and in a place that aspires to grow these two aspects must be balanced and not subordinate one to the otherComments are important, they are the best resource to socialize a blog (socializing is the best way to increase PageRank naturally) and they improve your options for Long tail (the long search queue), but if you don't control them they can be more harmful than beneficial.
EIt's good to encourage comments on a blog but you have to include them in an overall positioning strategy. As? will you allow me to leave it for a future article on how match comments with positioning strategies where I will give some techniques on how to get the most out of comments so that they act jointly (and not in the opposite direction) with our strategy regarding search engine positioning. I will be happy to read your comments. Vineyard greetings.
You can continue the conversation on the blog of TONI1004: The Mosquito Net
Hello javi, your approach seems very successful, I had not come across something similar, and within all the correctness that you mention, I do not deny you either, it leaves me a 'Machiavellian' flavor -ñaca, ñaca-, as far as «control» - eye that I enclosed it in quotation marks - the content of the opinions to also help you position yourself.
I think ... I think ... it depends on what the article says will be what the comments say, of course, when we receive them, and when we have the subtlety to wake them up, and encourage them. A hug
I really liked the article on the positioning strategy. It is true that comments, although they are an indispensable part of our blog, are also at the same time a double-edged sword. You are absolutely right that it can even disperse the subject matter of the article.
I try to keep a "check" on my comments, but many times it is impossible.
Thank you for providing this easy-to-understand article!
Greetings from Space!
Joe, this is already very advanced for me, if they don't comment bad, if they also comment ...
Mmmm… I respect the positioning drive. But… don't we write to be read? Sincerely. It would seem absurd to me to moderate the comments based on the words they use. I prefer that everyone leave the opinion that they think. And let google think what it wants.
It's my opinion, of course.
Do you know what usually happens? In the end, the most visited blogs are those with the least comments. Like ghost spaces.
Well let's clarify a few things before they mess up:
@ Víctor I do not agree when you say that "it depends what the article says will be what the comments say." You can talk about whatever you want and then receive comments like "I liked it", "talking about something else ...", etc. that have nothing to do with the keywords you are trying to position. It does not always happen but it is the norm. For example in your blog, which is from a blogger for bloggers, it is logical that the comments are more similar to the content of the article but even so, more than half will be of the type "I liked it" or not? This is not bad but if you try to position you will have to take it into account.
@ iván you have edited the movie by yourself, where did I say that you have to moderate the comments? 🙂 I have said that in a future article I will give techniques to "reconcile the comments with the positioning strategies" I did not speak of the moderation that you indicate. I agree on the ghost space, but this article only tries to draw attention to this issue for those people who are interested in improving their positioning. Not everyone has a blog like you to read, there are many who want to make money with their blog or and for that it takes many thousands of daily visits. Without a positioning strategy you will not have them.
I hope it is clear (I think that at the end of the article it says it very clearly) that I AM IN FAVOR OF THE COMMENTS, whatever they are. Then it will be necessary to see how to make sure that these comments do not collapse our positioning strategy.
Vineyard greetings.
I have never been in favor of moderating comments. I think the article is made for others to read, not for google to index.
Of course, a formula that I would not object to would be the elimination of the off topic.
In this way, only the comments that refer to the article in question would appear, so the positioning strategy would be protected ...
Anyway, for me a comment (as long as it is not "hello I like your blog come to mine and tell me how are you") is a contribution to the blog and the only way bloggers have to communicate ...
Will we remove all the comments that worry for example, about our health in case of illness if we have decided to make it public, because they cause long tail?
I agree with you, I still have few comments but you cannot try 'perfectionism' with everything backwards, it is gratifying to receive comments the fact that others read what you write is quite a good thing.
Vinegar, I wrote while you were doing it and I didn't get to read your comment until after mine was published, so I tell you that it is clear. But I have a question:
Are there so many people who make money with the blog?
Of all the bloggers that I know there are only two who know that they earn something ... The Dans and the Moya (the latter disappeared a long time ago) ... And I don't think you can earn much money with blogging ... although I may be wrong.
Yes, I think that ... keyword density,
and also ... website,
and also… comments, positioning.
😛
PS:! Positioning strategy!
I understand your interest in doing a "study" of the entire field of blogging and such ... But the approach you give to blogging is not the same as I do. If you are so interested in new people arriving that you have to change the way you write, that you have to be attentive to comments, search engines, widgets ... That you have to dedicate yourself to moving from writing (which is what What do you like) to promote yourself ... I think that with all that all you do is distort your blog and your reasons for writing.
A blog is a way to popularize and individualize mass communication, and perhaps there are people who take it as a job and it may even be. But the truth is that a blog is a way for you to communicate with others and if you are chasing audiences and with that you lose the reason why you wrote then it is not worth it. And even if what you want is to make a living from this ... Blogs are giving you the opportunity to choose, to write and do whatever it takes ... If to make a living from this you have to sell yourself: then sell yourself in a newspaper, which for that matter is the same and You will earn more… With this I am not trying to say that it is not lawful to enrich yourself by doing what you like, what I mean is that you achieve it by doing what you like and not something else. That if you do what you like and the flute sounds to you, perfect, but that the important thing is not that it sounds what is important is the opportunity that blogs offer you to communicate with the masses by talking about what you like.
I hope I have not been heavy or have gone overboard ... But I really read your post and so much study of the phenomenon makes the good that blogs have to take a back seat and all that world in which the important thing is the quantity, the promotion , the audiences ... That all this seems the important thing about the blogging experience
First of all, hello again, I'm back online, and uff it seems I've missed a lot of posts.
In my opinion, this post has 2 positions, first that of bloggers who are starting and second those that already have a minimum number of visits, well, I am among the first and it is necessary for me to make myself known by any means whatsoever. possible.
On the one hand it seems correct to me but not on the other.
It is my opinion.
Greetings Vinegar 😀
Yes sir a good article on positioning explained clearly and loud
I'm already waiting for the continuation….
Poor Javi, one talks about one thing and the readers understand another.
Nobody is saying that they are going to moderate the comments, then idealists like Prats come out, insinuating that one should not blog for money and on top of that it dilutes the density.
That's why in some posts I put a warning where it says that the post is only for those who want to make money and those who don't, well, anyway.
I guess I guess where the positioning strategy is going with the comments or at least it occurs to me now how it could be improved. Maybe with a plugin? or a change in staff. The fact is that I had not taken it into account, I'll wait to see what surprise you have.
regards
@Prats I respect your opinion, but never go through a blog on positioning or on how to make money, believe me seeing your exaggerated reaction (distort, sell, ..) to a post that says nothing, if you go through there it may not Resist it and have a dislike. Look at Prats when I make a manual on how to use a program I do it so that it serves the greatest number of people and this is not like a newspaper, nor like a magazine that is bought by whoever wants, here, on the Net so that this manual is visible to the general public, certain techniques must be used, including the density of keywords. Do you think this blog is distorted because I follow Google's rules to reach a larger audience?
@Kamps I would like you to share with us what exactly is wrong with you, so we can talk about it.
@forat and @Rogelio scared me to publish the continuation, in this one I have not said anything and there are those who do not understand it and in the next the same they cut me….
Greetings to all 😉
Cheers Vinegar !!! Keep writing how you like and feel because if not the whole thing is distorted ... my humble opinion is that each one does what they please (with common sense, of course) and that when you do not like something, they criticize in a way constructive, that the world does not end because you say your opinion about something in particular. In our case, of course, we want to have visitors but we don't kill ourselves looking for ways to do it.
Greetings.
Phew controlling the comments topic would be impossible and the truth is that it is something that is simply in the hands of chance ... Although if the topic is interesting I think there are more chances that keywords will appear in the comments.
Very good article, do not think about not writing the continuation, although each of us have our opinion, it is always good to have another vision to support ourselves and in your case if we are convinced to take advantage of it to correct ourselves. Greetings.
Thanks for the encouragement friends, I respect everyone's opinion, even the opposite, what annoys me is that you don't understand what I mean. That is why today I will publish the second part of this article and that everyone give their opinion on it. The blogosphere is this, comment, agree and discuss.
Vineyard greetings 🙂
Heh heh ... You put on a circus and dwarfs grow, Vinegar. I think your article is great. And criticism is the best way to measure the acceptance of what we write.
I know you're going to kill me (now I know where the second part of your nickname comes from: D) but, does someone open a blog so they don't read it? I quote from your comment: "Not everyone has a blog like you to read ...". Who creates articles only to position themselves when deep down they are not directed at potential readers? I miss most of the positioning. Obviously it is important since if not nobody would read you. And that supposes a great injection of ego, main food of the inspiration. But is increasing visits more important than maintaining the usual ones? It is true that by uploading positions you increase the number of people who enter the page. But how much of it escapes the typical 0 in duration and 1 in page views?
Nooo !!! Vinegar in the eyes no!
To the. I will shut up.
: )
Hahaha, when Javi said "blog to be read" I think he meant that some make a blog without the slightest intention of making a profit, that they take it as a hobby or fun. While others do invest a lot of time and effort in blogging (making a good post does not come out of nowhere) and although they like it and have fun, they also hope to obtain some profit for the time invested, in order to dedicate themselves fully to the blog.
And if you hope to win a significant amount you have to position ... And if you do not expect anything then not continue beating the vinegar.
I quite agree with your article. In my case I have it quite clear:
- Personal blog: I encourage comments, I want people to participate and benefit from their input to improve as much as possible.
- Business blogs: Positioning is king. The priority is to get visitors regardless of whether or not a community is created. Although I can create a community of loyal users who comment much better than better.
Greetings,
@ iván 🙂 the truth is that I was not very correct in saying "Not everyone has a blog like you to read ...", Rogelio has more or less interpreted what he wanted to say and I fully share what he says.
When I said "read them" I was referring to blogs that publish personal things with stories, experiences and anecdotes and who like to share curious things, points of view, etc. in short, they are blogs to be "read." But then there are consultation blogs, which are also read, but in a different way. People come to them looking for a manual or to be up-to-date on a topic not to enjoy the author's writing. In these cases the information is consumed and not read.
I believe that Miguel A. Gatón has come to save me by clearly expressing the difference that I want to show. A commercial blog must position or it will be nothing, a personal blog is something else. Neither of you should reject the comments but if you have an interest in positioning you have to give it the appropriate approach.
By the way Iván if you shut up is when I will have to get the vinegar 😉
@Miguel a pleasure to see you here.
Greetings to all (without vinegar that I save it for Ivan)
Many times one speaks and others have feet instead of ears ... hehehe
Miguel A Gatón has hit the nail on the head… he couldn't have put it better.
No no Vinegar ... If your blog is about this ... If I read it because you say very useful things, sk in your case it is the opposite, your blog is about giving advice on technologies and such: the post is perfect. Talk about it: advice for bogs.
What I'm saying is that if when you write you care more about positioning your blog in google than writing, then surely you will be gaining in google but losing in the pleasure of writing 😀
I think that the study is done ... Well, maybe it seems frivolous but it is a defect that has allowed me to study letters (I was not like that before !! XD)
Good Vinegar, how I like to read you hahaha. Well on the subject of controlling the comments (and that in chustis we have nothing and less to say none) I think it is very difficult to control the «key» words it has to be very, very difficult, well I will comment on it when in chustis we have 1000 daily comments hahaha. Greetings now so as not to screw up the statistics: search engine optimization, killer vinegar. hahahaha greetings.
With so much good controversy, I am not only going to print the post, but all the comments, a unique source of different positions on positioning that is rarely seen ...
I reserve my opinion for the second note.
A hug and thnks for the anchor 😉
I had not stopped to think that the comments diluted the entry, although thinking about the opposite effect, it could happen that mediocre entries work better due to the comments.
Interesting factors, no sir.
A greeting.
@Prats you are right that the pleasure of writing is lost but when you do a step-by-step manual there is no such pleasure that you are referring to. When I make an entry like this I don't think about positioning (I said it at the beginning) I just try to write the best I can and I do enjoy doing it. The two things are not incompatible but each has its moment. I don't know it will be a matter of being from science 😉
@canutrelax in the article that complements this one, you can already see that you do not have to control the comments. By the way, thank you very much for helping me with the density of keywords
@Mariano the second part is already published I await your opinion.
@Bender you have hit the nail on the head, the "mediocre" entries should be nourished by the Long Tail but also here you have to apply techniques to take advantage of it. Comments are a perfect tool for this.
Thank you all very much for encouraging the discussion. Vinegary greetings.
very good post sometimes you kill your head thinking how do I get more visits and how I get more comments and neglect other important aspects, very well and hopefully expand the topic