Facebook is positioned as one of the most important social networks. And it is that this platform, in addition to helping to put distant friends and family in contact, contributed to the diversification of online commerce.
However, the passage of time causes audiences to evolve and their interests to change. Therefore, Facebook has been surpassed by new social networks that have emerged, in ease of use, functionality and user experience.
We don't know if the end of Facebook is near. What is true is that this social network must evolve so that it is not surpassed by the competition. Facebook still has followers today and they want to see new features to improve the user experience.
So if you are a regular user of this social network and you also want to improve your experience on it, discover what features could be improved on Facebook.
Have better privacy management
Privacy is an important issue on any virtual platform, and Facebook is no exception. Lately, this social network has faced many controversies, most of them related to the privacy of users.
And it is that the way in which Facebook uses audience data leaves much to be desired. Users are often concerned about the amount and type of personal information that Facebook collects and how it is used for advertising purposes.
In addition, much has been said about the security of user information. Facebook has suffered several hacking attacks in the past, which has led to the leak of data of millions of users.
Therefore, Facebook should be more transparent and specify how it uses audience information, in addition to implementing better measures to protect users' personal information, among other options in this regard.
More Powerful Photo and Video Editing Tools
Although Facebook already has video and photo editing tools, this social network can always improve them so that users feel satisfied.
These tools are useful and enough to make basic edits before publishing content, especially if you are a casual user. However, these functions are little advanced compared to applications such as Adobe Premiere or Lightroom.
Those looking to make more complex edits might need these featuresThey especially don't know how to use specialized software. It depends on the needs of the users and if the company decides to invest in developing better editing tools.
Improve the “Settings” section
The settings allow the user to customize their profile, in aspects such as the feed, notifications, interactions between friends, etc. Nevertheless, It is common for many to get stuck trying to program settings, especially the elderly.
Seniors are frequent on Facebook, with which the platform runs the risk of these people abandoning their profile for not knowing how to configure the settings. Many young people, for the same reason, migrate to friendlier social networks such as TikTok or Snapchat.
For Facebook, it should be paramount that users understand and easily access their account settings. This, to manage the connected applications and so that they can modify the permissions more simply.
It is not impossible that Facebook considers improving the usability of the settings, in order to facilitate the management of connected applications. This is not about including more paragraphs in the terms and conditions, which nobody reads.
Greater control over the news algorithm
Facebook uses an algorithm to determine what content will appear in News Feed of each user. This algorithm takes into account various factors, such as the user's previous interaction with certain content and its relevance.
However, there has been criticism of the algorithm's lack of transparency, being accused of favoring politically polarized content and fake news. There are those who believe that Facebook should have better control to ensure that objective content is displayed.
Others argue that Facebook should be more transparent about how the news algorithm works, so that users can understand how they get to the content they end up seeing.
Ideally, Facebook would take steps to ensure that objective and verified content is displayed. But it's more common for people to end up leaving Facebook. for its lack of credibility.
Optimize your content moderation policy
With the growth in popularity of Facebook, it has become difficult for Facebook to moderate all the published content that is posted there. However, it is important that Facebook take steps to ensure that the content posted is safe and adheres to the Community Guidelines.
Facebook has implemented the presence of content moderation teams, the use of automated technologies to detect inappropriate content and the creation of community policies to guide behavior on the platform.
Unfortunately, problems with moderation continue to be reported, such as the spread of fake news, hate speech, and violent content.
final aspects
Facebook is a company with the right to establish its identity and objectives as a social network. However, it must take into account the expectations of its users and try to balance both interests.
Those who run Facebook are aware of the weaknesses it presents. However, perhaps this company will need to be willing to adapt to new times and audiences, so that this social network does not disappear in the future.
What is certain is that Facebook still wants to show us more things and surprise us. It's just a matter of waiting and seeing what the future holds for this platform.