By all it is known (and if you did not know, welcome to the real world), that when Google does not charge us for its products, it is precisely because the product is ourselves. One of the nightmares that has haunted the authorities for a long time is that Google provides us with the Gmail service in exchange for reading our emails to show us targeted advertising, which has a much higher effectiveness rate.
However, according to the latest information, Google will stop reading the content of emails as it did before, Therefore, this type of conversation through eMail will cease to be a commodity for the traffic of advertising data.
However ... does this mean that the ads will stop showing in the free version of Gmail? Nothing is further from reality. Google wants to gain the trust of the business sector, which pays for Google Business services, so it says that it will stop reading the content of email for advertising purposes, to go on to draw on other sources that you also have on hand, such as our searches on your engine or your web browser. In this way, Google wants the business sector to make it the first alternative.
Google has been receiving class action lawsuits since 2011, when it was confirmed that targeted ads based on the content of emails were real. However, the European Union has always been against this type of "activity", which has led the company to question its sources of information. However, it is not the legal framework of the European Union that has definitely pushed Google to make this decision, but as we have said before, lin order to earn the respect of the business sector and promote its G Suite.
What do you think about Google finally stopping reading your emails to show you targeted advertising? It does not seem that this is going to definitively become the solution to an endemic evil of all the free software product that we find on the networks.