On many occasions we wonder how to make our articles on our blogs appear first on Google and, sometimes, we even do not know how to answer because they depend on many factors. In fact, trying to discover the invoices that make up the Google ranking and trying to manage them for your own benefit is one of the main tasks of SEO (Search Engine Optimization) although not the only one, since with the latest changes from Google Panda and Penguin the game is changing a little, And the applications of the Google Play Store or the App Store?
For applications there is no SEO, but there is a different protocol called ASO (App Store Optimization). The ASO is the positioning of our applications in the application store so that they appear first as soon as someone searches for our application. For example: imagine that we have a Blumex application in the Play Store and I search for "technology." What do I have to do to get the Blumex app out first? Use the ASO well.
The importance of ASO on applications
As I said, the ASO (App Store Optimization) could be defined as «SEO of applications«. And as such, it is of great importance for applications to have more downloads. According to a statistic (which you see at the top) from Apptentiven shows us that the way to find more numerous applications is through the "search engine" of the application store.
If we do not take advantage of the positioning of our application in the search engines of the application stores, it will not appear first and thus we will not get anyone to notice our app and therefore download another one (the competition).
In blogging, time is spent in positioning articles so that they appear earlier in Google, but still, the work can be null if they don't get too involved in the action. This happened with applications, developers do not spend too much time on the ASO of their application and therefore, people do not notice their application. So, we already know that for our app to rise in the rankings and appear first in searches, we must use the ASO that the application stores offer us. Forward!
The important thing about ASO: essential factors
As in blogging SEO, in the ASO there are also spaces to fill in to position our application, and, these fields and what you have written in them will make our application appear earlier in search engines and, we will have more downloads (and benefits). These are the essential factors for the ASO from our app:
- Title or Title: It is the keyword of our application, which will make the searches are high and download our app more. Let's think about what we want our Title to be. We can change the title as many times as we want without updating (just like the next point), but be careful! Let's not change too many times or our ASO will be ruined. Focus well on what the application you are positioning means for you and, what you think people would search in the search engine to find your application.
- Keywords or Keywords: This factor is very important. Before completing it, we must monitor the keywords of the entire application store to see which ones are most sought by users and focus your application on the keywords that are associated with your application. In our case, the Blumex app could put keywords such as: "technology", "news", "software", "operating systems" ... Because we are talking about technology in general. We can change this field whenever we want without having to generate an update.
What people look at: Let's see how many downloads and stars it has?
Don't say you've never done this. You are looking for an application and, when you find one that seems to generate a good impression, you will see how many stars (rating) it has and read the comments that users who have downloaded the application have written. On the other hand, we also look at the number of downloads the application has before downloading it. Although they seem silly, these are the secondary fields of the ASO:
- Number of downloads: The number of downloads of our app will position up the rankings (Top 25, by sections ...) which will make people notice ours and not the one below us. Clearly, if we do not have downloads we will not have prestige and we will not appear in search engines. So, we must contact large blogs offering information and promotional codes, create ads on Facebook, Twitter ...
- Stars and reviews: Just below the number of downloads are user ratings. They are important because if many people say that the application is good, they will download it and try it, but if not, they will go from installing it. So here what matters is the quality of the application.
These two fields can only be updated if we create an application update. Therefore it is important to monitor the store.
The quality of the application is the most important
We are talking about positioning the app with the ASO system, but it is clear that We must have a competitive application to offer the user maximum usability and quality. If we do not have a bad quality application we will achieve good ratings and therefore fewer stars, users will look at the quality of the reviews and when they see that they are bad, they will not download them then they will have lowered the number of downloads. This is a parallel process to what is happening in Google and the positioning of the webs; the search engine values (and more and more) the quality of the content as the main factor of positioning ... that is why it is said that Content is King.
That said, it is very important that the application is innovative, creative and of quality.
We invested in ASO and achieved positioning
As we said, the App Store Optimization (ASO) is very important for search engine positioning of the app store. So it is very important to focus and invest time in getting a good title, good keywords and wait for the reviews and downloads to be favorable. If we have done all this well, we just have to wait for the benefits and downloads to arrive.
Tips for the proper functioning of your ASO:
- Degree: Spend time looking at the titles of the applications that compete with yours and find the title that is perfect for your application.
- Keywords: Monitor the application store and create keywords that do nothing but search for them in the store. The more they refer to your application, the more downloads or searches you will have.
- Downloads: Advertise the application through large blogs, create advertising even if you have to spend a little money, use social networks: Twitter, Facebook, Youtube ...
- Ratings and reviews: Just wait for people to rate your content satisfactorily.
More information - Google announces new rules for SEO