The consumption of music through the different services of streaming it has been growing as the years passed. The first movements are recorded in 2004 and earnings have not stopped growing since then. On the other hand, the gains in physical support are only decreasing. Now, what is the payment that artists receive for all these services? How many reproductions must your jobs have to earn an average salary?
Currently there are different platforms of streaming competing with each other. However, the most popular are Spotify, Pandora, Apple Music and YouTube. All of them with millions of registered users, but it is also true that all of them register losses at the end of the year. Since Information is Beautiful They have created a chart that tracks the pay-per-view for all available services; how many users each of them has (free and paid), as well as how many reproductions are necessary to achieve an average salary of $ 1.492 (this figure has been imposed by them).
The increasingly worse hardware in earnings
To begin with, in Global Music Report From this year 2017, a graph is shown where you can see what the numbers achieved by the music industry are. As we anticipated you at the beginning, hardware is only decreasing in the face of rising income from computer services streaming.
Now, leaving aside the profits, let's get down to business and attack what really led us to develop this article. And it is nothing but how many views do you need to earn a living with the different services of streaming.
YouTube is the one that pays the worst for reproduction, although it is also the one that offers the most users
If we pay attention to what the image allows us to analyze, we can see that YouTube is the one with the most users (almost all Google services are at the top). Y YouTube's popularity is indisputable: dispose of 1.000 over millions of users. Now, it is also the service that pays the least per reproduction to artists (0,0006 dollars), so in order to get a salary of 1.492 dollars per month, the artist should obtain 2,4 million reproductions in case of being a Independent artist without a record label and 2,1 million views if he is a licensed artist.
Following YouTube, we have Spotify and Pandora, which are also the ones that offer the most users compared to the competition. In these cases Payments are $ 0,0038 and $ 0,0011, respectively. And, therefore, to get the fixed salary, you would have to get 340.000 reproductions on Spotify and 1,1 million on Pandora.
Those that offer the most benefits are those with the least users
It is difficult to play in the same league with so few users. We are talking about the services that give the most benefits to artists: Tidal and Napster. In both cases they exceed a penny of the dollar per reproduction. So getting a decent salary would be a matter of reaching 130.000 views on Tidal and 90.000 views on Napster. Now, the market that they offer to artists is 4 and 5 million users, respectively.
On the other hand, also comment on these prices, they are the two services that register the most losses per user. To be more exact, Tidal makes a loss of $ 6,67 per user and Napster raises the figure to $ 7,78 per user.
'Streaming' on the rise but difficult to earn a living. A highly recommended method to make yourself known
As we can see in the numbers on the graph, it is not easy to achieve a monetary return that makes artists can eat from their work. Especially if we talk about independent artists without a record label. Nevertheless, platforms streaming are more affordable ways to make yourself known that if we compare it with the physical support. In other words, it is easier for them to reproduce the works through the different online music services than to get a disc published.