There is no good news for HTC executives since we are facing another drop in income that is repeated month after month and does not allow the Taiwanese to raise its head. In this case we are facing revenues during the month of April of 9,3% compared to the same month of the previous year and ultimately what makes us see that they are not able to solve their problems. During this time the company has recorded losses of 2.400 billion, That said it sounds a lot but that it is lower than what they lost last year when they reached the historical lows in which they reached 3.600 million losses.
Be that as it may, the firm cannot come back and this could end up much worse this year without the manufacture of devices for Google (although the visible signature of the Taiwanese does not appear in them) and if we look at the income obtained during the first four months of this year , the figure rises to 19.240 million Taiwanese dollars which has been a decrease of 6,45% compared to the same period of the previous year.
In general terms, we cannot say that the company is not taking measures to reduce its losses or try to overcome in an increasingly complicated market, but the hole in which it is stuck seems too deep and no matter how much they cut in offices -as in Spain- or in R&D, etc, it does not seem possible to go back. As for HTC mobile devices we find some novelties presented at the end of last year and the beginning of this, such as the HTC U Ultra or HTC U Play, but it does not seem to be enough to take flight. They will soon launch the new HTC U 11, a device that could help increase revenue but that we do not believe is the solution to recover from the sinkhole.