The Taiwanese manufacturer is going through one of the worst moments in its history. Although it has the favor of many lovers of consumer electronics (including myself), we find that despite doing a spectacular job in many areas, the high price of its devices, the absence of a range low investment and its low advertising investment, have made the telephone companies present in Spain have decided to dispense with their catalog, which has led to HTC to abandon the Spanish mobile phone market and focus on virtual reality, another section in which it is failing miserably.
Everything makes us think that HTC will be the next Nokia, and it can be extremely hard on investors. We remember that HTC does not make bad devices, in fact, they are the manufacturers of nothing less than the Google Pixel, however, they do not end up entering users' wish lists.. Competition from big brands like Samsung, Sony or Apple at the same priceTo which we add the arrival of other firms specializing in low-cost devices at ridiculous prices, they have ended up killing a company, which honestly, always made quite good phones.
HTC cannot avoid losses, despite the fact that it has improved by 18% compared to the previous quarter (we imagine that thanks to the Pixel), the company has shown losses of 63 million euros. Apparently Apple, Huawei or Samsung are making better contracts with the main telephone companies such as Movistar, Vodafone or Orange (according to reports digital economy). And it is that, unlike other markets where the acquisition of freed and independent mobiles predominates, in Spain the financing of the hands of the operators still persists, the key to this situation being the low purchasing power in Spain. As for the market, HTC has only 1,5% of sales in the Spanish market, one more reason to leave ship on time.