IGTV, you see staying with this name because it is very possible that we are facing the future platform for the creation of content in video format that will be the strongest in the sector in the coming months. Instagram is the mother platform and in parallel we will have IGTV; In other words: Instagram TV.
The CEO of the company himself went on stage and in a presentation of a few minutes (about 20 approximately), he presented the new platform on which they want to bet after seeing the success it has obtained Instagram Stories. The name given to the new product is IGTV and it was introduced as a new way of consuming content in the form of video.
Instagram is an application that was born for the mobile. Therefore, the IGTV philosophy also had to be approached in the same way. But we'll start by showing you the numbers that Kevin Systrom taught: young people consume less content through television (40 percent less), while consumption moves to mobile and this grows 60 percent.
Likewise, the co-founder and CEO of Instagram also celebrated that have reached 1.000 million users on the Internet and that does not stop growing. But as we mentioned a few lines ago before, IGTV was also born with mobile in mind (Mobile first). And the natural way to look at the mobile screen is vertically.
IGTV will be a platform where creators can post videos of up to a maximum hour of continuous playback. Also, you should not worry about having to open a new account: the platform works under the same credentials as your Instagram account. What's more, if you are one of those who manages several accounts, it will also be possible.
Any user can upload videos to Instagram TV. And to consume them, in the same app On Instagram, a new button will appear with the icon of the new platform and in which you will be informed at all times when a new video from your favorite creators is uploaded. IGTV is available for both iOS and Android.
