The photo social network Instagram has just announced that it has just exceeded 600 million monthly active users, five months after breaking the 500 million mark, demonstrating that the latest features that Facebook has copied from other platforms to add them to Instagram have worked as they should, although this shows that the only thing this platform does is copy mainly Snapchat and Twitter, the social network that has been harmed the most by the rise of Instagram.
Among the latest news that Instagram has received we find the possibility of broadcasting videos in real time, videos that are not stored but are automatically deleted, along with the option of being able to save the entries that are not liked the most for later. Instagram hit the market in 2010 and it took almost three years to reach the first 100 million monthly active users. To date, the company has reached almost 100 million users each year, although in the last two years, that figure has increased considerably, which has allowed the company to add 500 million users in the last 4 years .
It was in 2012, when the social network Facebook decided to buy this social network of photographs, for just over $ 1.000 billion, a company that at the time of the comparison had hardly any income. To try to make the platform profitable, Instagram has launched various campaigns adding ads, something that logically has not sat very well with users, although it is common, since the service has to be maintained in some way, and the only way of income that Facebook can exploit to profit is through advertisements in addition to marketing our data with the other companies that are part of Facebook.