One of the great problems faced by large software companies today lies precisely in the form of monetize your services, users want to listen to music, communicate, watch videos ... but we want all of this in a free application without understanding that, in the vast majority of cases, there is enormous human work behind the development of a product and especially a great hardware architecture that it must withstand and that, as such, consumes many economic resources both in its construction and in its maintenance.
Due to this and in their search to be able to monetize the platform in a way that is not too intrusive for the user, those responsible for Instagram They have just announced through an entry on their official blog the arrival of advertisements and advertising campaigns to the stories section, that function that practically reached the social network this summer and that allows users to publish experiences in a much faster and easier way. temporary form since these disappear after 24 hours.
Instagram, as in the timeline, will show sponsored content in the user stories section.
The idea, or at least this is how they explain it, is to integrate this new type of content in two formats of different duration, basically now we will find ads for 5 second images or with 15 second videos. In both cases, as confirmed, the user may «skip»And stop watching the ad before the set viewing time expires. As a detail, tell you that these ads will be clearly classified as sponsored content. Among the companies that are already working with Instagram on this new type of ads, big names like Netflix, Nike or Airbnb stand out.