Blogs have become one of the main sources of information for many users who who keep informed about a specific topic, be it technology, kitchen, cars, motorcycles, electronics, travel, design, art, painting ... Anyone can create a blog about the topic you like the most, and if it's constant make money through advertising that you can include in it.
Starting a blog from scratch doesn't cost a lot of money, so you don't have to make a large initial investment. But to be able to maintain a blog, it is necessary to be constant, write daily, use striking titles without falling into sensationalism, use the best SEO words, keep subscribers informed daily, move on social networks ... If you want to know everything it takes for drive traffic to your blog Here are some tips.
Create original content
The main attraction for users to visit your blog is to create original content, without falling into translating articles or modifying four words of a published article on another blog. Keep in mind that Google knows everything and will penalize you if you do it in addition to users who seek to expand the information on a certain news, a tutorial, a review ...
Eye-catching title
The title is usually one of the most complicated parts of writing an article. If you just can't find the right title, it is preferable that write the news while you are thinking about him. The more eye-catching it is, the more likely it is to attract the attention of not only Google but also potential readers. The worst thing we can do is fall into clickbait.
Clickbait is a technique designed to earn income quickly by attracting attention through eye-catching titles that invite click-throughs but do not provide title-related information. These types of headlines want exploit curiosity They can generate certain types of content, especially when everyone is talking about it.
The short, if good, twice good, but not for Google
When writing an article, not only is it enough to write what the title indicates, but we have to explain the different aspects that may be related to the subject so that our article is composed of more than 300 words. If they are more much better, obviously. It all depends on the type of article we are writing. If it is a story with 300 words it is more enough, but if we write an article on how to solve some kind of problem, users will appreciate that the article is long and where all possible solutions are detailed, point by point.
Label images correctly
Not only is the content we write indexed, but Google also indexes audiovisual content, be it images or video. If we correctly tag the images that we add to our articles, Google will show the content related to that topic when we also perform image searches. In this way, if there are problems with the Internet connection speed, the gap that the image should occupy it will show us the title of it while it loads, if it finally does, instead of displaying a meaningless name, such as the format used to perform the capture.
Another aspect to take into account with the treatment of images is found in the size of the images. When you are larger, the loading time will increase, something that Google does not like especially, because you must take this aspect into account when uploading images to your blog.
Use RSS
Adding an RSS button on your blog is essential for all those people who consume a lot of content and who want access it quickly and easily. We can make use of different plugins that help in this work.
Send by email all the news published
It is almost mandatory, if not a fundamental requirement that you offer a subscription system among all your readers, so that you can send a daily or weekly summary with the articles published or those that have had the most visits throughout the week. Keep in mind that not everyone remembers or has the opportunity every day to stay informed about the topics they like the most and this method is a very good way to continue maintaining traffic.
Both to manage and to prepare and make a shipment of email marketingOn the Internet we can find a large number of applications and services for mass mailing, but Mailrelay stands out among all of them, thanks to the large number of options available and the free use options that it offers us. Mailrelay offers us the possibility of sending up to 75.000 emails to more than 15.000 subscribers free of charge., but if those figures fall short, this service offers us the possibility of sending up to 10.000.000 million emails to 2.000.000 million subscribers. It also offers us prepaid plans, ideal for those people who do not intend to send bulk emails every month.
Mailrelay offers us detailed information about the location of the subscriber, time at which the email is opened, whether or not they click on the contents…. All this information is very valuable since it allows us to know which are the best publication hours, what kind of content are successful, the days with the most traffic ... In addition, it offers us a dedicated consultant to help us configure both our account and the different email marketing tools that this service offers us.
If we want to see what type of newsletter is more successful among our subscribers, Mailrelay offers us A / B test, which They allow us to send two different newsletter models to two groups of users. It also has an auto responder that is responsible for responding to user inquiries using a predetermined email, it is compatible with smtp servers, it offers us scheduled shipments, bounce control to eliminate accounts that have stopped working, and shipments via RSS.
Notifications about new items
Every day we receive a large number of notifications on our smartphone, notifications called Push, which notify us instantly when we receive an email, a message from a messaging application, a notice from social networks ... Thanks to OneSignal, we can add this notification system to desktop browsers, so that each time a new article is published, the user who has activated them receives a notification and can quickly access the content by clicking on it.
Use social media
While it is true that Google can help us a lot when it comes to generating traffic, social networks do it even more, Since most Internet users have an account on Facebook or Twitter, an account that they use daily to stay informed about the topics they like the most, important news, their friends and family ...
Both Facebook and Twitter offer us the html codes necessary to include them in our blog in the form of buttons in each article so that in this way any reader who likes an article you can share them with your friends and followers. By using a plugin or using IFTTT recipes we can automate the publication of our articles on social networks so that we do not have to do it manually with the loss of time that this implies.
SEO can not be missing
The one loved by some and hated by others. SEO, which translated into Spanish means Search Engine Optimization, is the most important aspect of a blog. Thanks to the use of plugins, we can add not only tags so that Google identifies the article in an easier way and indexes it, but we can also make use of a keyword, a word that must be related to the content of the article, in addition to being present on different occasions in it.
Positioning in Google should always be our main objective, hence this aspect we must take great care of, since it is one of the main characteristics that Google takes into account to index an article correctly or not. In an article where we talk about the news of the new iPhone X, the keyword will be iPhone X. If we talk about cheap smartphones, the keyword would be smartphones. If we make a compilation on types of pizza dough, the keyword would be pizza.
Sort content
When writing an article, it is important to use the titles h2 and h3 to be able to show all content in a cleaner and more orderly way, especially if we write about the characteristics of a device, the news of an operating system ... Thanks to the titles it is much easier to find the information we are looking for through the index that is automatically generated when creating it.
Respond to comments
The best way to interact with our readers is through the comments, where they ask their questions, express their doubts or offer us additional information that we can add to the article. We are also going to meet the typical trolls, those users who have no more motivation in life to criticize for criticizing. With these types of people, the best thing we can do is delete the comment directly.
Write about the trends of the moment
Always adapting to the theme of your blog, you can use Google Trends to see what the articles that have the most impact at that time. Google Trends allows us to access current trends classified by different themes and countries, so that you can guide your articles so that they have a better chance of being read taking advantage of the momentum.
You have to be constant
So that our beloved, and equally hated, friend Google, know that we are there, we must be persistent and publish daily, if you really want to make money with your blogIn this way, you will motivate your readers to always have an incentive to visit your website to discover new content and thus help in the monetization of the blog.
If you cannot daily due to lack of time or because your interest is not in monetization, you must be constant, and publish at least two or three articles a week, so that Google knows that you are still there and keep you in mind when considering you a valid search result.