Movistar + is the undisputed leader in Spain for content on demand, and not only that, but also in terms of live and sports content. However, the arrival of Netflix in Spain could cause a certain stupor among companies such as Wuaki TV and Movistar + regarding on-demand content, especially before the series of own and exclusive production such as Narcos by Netflix or Westword in the case of HBO. Thus, Movistar + will make a strong investment in 2017 with 14 new series and a budget of more than 100 million euros. Let's see how this affects the world of audiovisual content on demand in Spain.
According to Domingo Corral, the director of original film and series production at Movistar, most of the series that Netflix launches on the platform are totally irrelevant, as he expressed in his interview with The Confidential. That is why it indicates that Movistar + 's commitment is much stronger in this regard, especially as regards national content, since Netflix only uses around 2% of its budget in Spain, although they are preparing their first series in Spain. It is true that Netflix in the Iberian country does not end up fully curdling well, and it is that competing with a big one like Movistar is almost impossible.
But Domingo Corral has not left his whipping Netflix there, he has also indicated pearls such as: "Netflix's promise to create quality content in Spain is a cosmetic maneuver", warning that it is not something that happens in the United States where «The series are very local, they work in a global culture. The Sopranos they are a very local production ”. This is how Movistar defends itself against the false promises of Netflix. However, it is difficult for us to think of a scenario where both platforms do not coexist, the competition is good.