It has been a year and two months since Netflix arrived in Spain. It was a phenomenon that transcended borders, and is that many Spaniards already enjoyed the service, making the most of their accounts created "in the United States" and using VPNs. However, the arrival in Spain has perhaps made more noise than it really deserves. We must bear in mind that according to statistics, the most famous audiovisual content service on demand on the planet is only found in two percent of homes in Spain. We all know that Spain has always been a country reluctant to this type of content and technology, but perhaps this data has impacted you as it did us.
Taking into account the number of advertising posters that we can find in Madrid, and that there will be almost no one under forty who does not know Netflix, We are shocked to learn that "only" two percent of family households in this country have a Netflix subscription. The platform is available in more than 190 countries and has 86 million subscribers (almost double the population of Spain), which places it as the market leader wherever you go. According to the National Commission for Markets and Competition, Netflix is present in 1,8% of households in Spain with internet access, which is counted at 12 million.
In fact, Wuaki is eating 1,1% of the marketWhile yomvi (Movistar +), the undisputed leader, takes almost 8% of users in Spain, compared to almost a 90% of users who are not subscribed to this type of services (Although we do not doubt that they will see content through channels of dubious morality). In short, as we expected, Movistar + is a hard bone, or almost impossible, to crack in Spain, the fact of linking the service to internet, television and mobile line connections gives them a plus that they will hardly ever take away .