The arrival of the different streaming services to the market, are assuming a new way of consuming content by users, users who are already tired of having to sit in front of the armchair to watch their favorite series when the television network comes up well, either by audience, by programming or simply when it has a gap. The solution to this type of problem is found in the devices that allow us to record the broadcast and be able to enjoy it when we have time. But it seems that this method of recording our favorite series is starting to be deprecated by many users, at least for now in the United States.
According to the latest consumer habits study from Leichman Research 54% of American households have a Netflix connection, allowing them to enjoy their favorite series whenever and wherever they want. However, 53% of them have a DVR device to record the content that is broadcast on television and watch it when they have a gap, but always in the same place without offering the possibility of enjoying that content anywhere else. This data shows that streaming-based content is rapidly gaining ground over mainstream television networks.
Today 23% of American adults consume a Netflix product daily, a percentage that has increased from 6% in 2011. In addition, 64% of those surveyed claim to have a subscription to a streaming video service, be it Netflix, Amazon Prime Video, HBO and / or Hulu.
As a curious fact, this study also states that 20% of Netflix subscribers share the service password with other users In order to distribute the amount of the quota among several so that it is cheaper, something very common in all countries, but until now we had no news about what percentage was doing it.
Meanwhile, in Spain, they plan to apply a canon on streaming digital content that will make the prices of netflix, hbo and others go up, and registered users go down ... For a big, free and corrupt one ... As if renting something at the video store Then also you will be charged for each visualization or time you hit play