Nintendo has never gotten along with new technologies or the market trend. The Japanese company has remained anchored in the past for many years, and is slowly trying to get out of the hole that she had gotten herself into. But as you go two steps, go back one. Nintendo has never gotten along with YouTubers who broadcast their games live on YouTube, keeping all the advertising revenue that they obtained.
But that all changed in 2015, when the company launched the Nintendo Creators Program, an agreement with which both YouTubers and Nintendo sand distributed the advertising revenue. But it seems that in Japan they have thought twice and have thrown this agreement down the drain.
The Japanese company has updated the rules of said document, prohibiting all YouTubers, whether they have signed this agreement or not, to broadcast live games live through YouTube, in this way we go back 2 years in time, until 2015. The new rules allow the user broadcast videos of Nintendo games but not live, but have previously been recorded. These types of videos attract a much smaller audience than videos that are made live where the YouTuber can interact with the audience.
Nintendo has sent a statement to all the YouTubers that are part of this platform through an email, an email that the company has published today on its website. We do not fully understand how the broadcasting of videos of Nintendo games can harm the company, since would be the only reason why he was forced to repeal the 2015 agreement. But looking at the performance of the company in recent years, little or nothing can surprise us when Nintendo is behind.