The GeForce Parter Program (GPP) that NVIDIA announced once suffered a severe setback at the end of March. Since an investigative report stated that this model was illegal and anti-competitive. Something that made more sources begin to investigate it and question the viability of this initiative of the company. The criticism has not stopped in this time.
Since NVIDIA's strategy has been described as worrisome by many. Since through this program, the company favored certain manufacturers. In return, they were in charge of reserving certain product families just for them. Although this is going to come to an end.
Because NVIDIA has finally announced that they are going to cancel this program. So the sector can breathe with some tranquility after this announcement by the company. Since the criticism had not stopped at this time. So the company may have felt the pressure.
With this partner program the company wanted Your products will be associated with certain product families of graphics manufacturers, such as MSI. In this way, some of the MSI ranges would be reserved solely for NVIDIA graphics. Thus, AMD could not include such ranges in its products. So it would block AMD's advance in the market.
The company says they are canceling the show to end the lies and rumors that have emerged around the same in these past weeks. Although they have not wanted to give more details about it. But surely there is another reason why the project has been canceled in its entirety.
It is likely that the image damage that this project has caused to NVIDIA has had something to do. Since the critics have been many in this time, many from the sector. Therefore, the image and reputation of the company has not experienced its best moment. Canceling the project is a step in the right direction.