After many rumors and especially comments of all kinds related especially to the presence of a brand such as Xiaomi in Spain and the products it could sell or their prices, finally, at an event held in Madrid, the Chinese company has just announced not only its official arrival in our country, but it will occur with the opening of its first two official stores.
The idea that Xiaomi has is to be able to expand little by little throughout Western Europe and for that they have been working for months on the development of a strategy that will revolve around three basic points such as offering Internet services, and opening new stores with the passage of time and offer state-of-the-art hardware at a much cheaper price than many of its current rivals.
In Xioami they are very excited about his arrival in Spain and subsequent expansion in Europe
In the words of Mr. Wang, Senior Vice President of Xioami:
Today is a historic day for us, as it marks the beginning of a new chapter in our global expansion plans.
We are very happy to take this first step and enter Western Europe, starting with Spain. After many years with the unconditional support of our Mi Fans in the Spanish market, we are delighted to be able to officially launch our products here for all of them and for the general public.
On the other hand, and following the statements made by Mr. Wang, from the Chinese company they are quite confident that their products, same as They will be available in Spain from tomorrow on the website Mi.com/es or on other allied pages such as Aliexpress or large stores, they can be a very attractive option for all consumers, especially thanks to the mix of technology, innovation and prices.
Spanish Xiaomi users will now have a better guarantee and technical service in Spanish
What can we expect after Xiaomi's arrival in Spain? The company has the idea of landing little by little, this means that at first its product catalog will be quite limited. So that you can get an idea of what to expect, tell you that at the moment only two of their smartphones will be available for sale in our country as well as several devices of their 'We Ecosystem'.
As for the smartphone range that you can buy in Spain from tomorrow, it should be noted that it is committed to two of the most successful terminals in our country, such as the Xiaomi Mi MIX 2, a high-end terminal equipped with technology such as a Snapdragon 835 processor, 6 GB of RAM, 64 GB of storage and, perhaps the most remarkable thing about the phone, a huge 5,99-inch screen. This smartphone will be available for $499, a price that positions it very well with respect to the current high-end terminals and that only represents an increase of about 40 euros compared to the price that we can find in different Chinese pages.
As a second option we find Xiaomi Mi A1, a mobile that stands out for equipping a Snapdragon 625, 4GB of RAM, 64GB of internal storage, double camera and an operating system that is updated directly by Google thanks to the use of Android One. The price of this interesting terminal in our country will be $229, about 30 or 40 euros more expensive than on certain pages.
Regarding the different articles available within the catalog 'We Ecosystem'we find different options such as the Mi Box, a multimedia player with Android TV that will be available for 74'99 euros, the always interesting and popular Mi Band 2, a quantifying bracelet with 20 days of autonomy that will have a price of 24'99 euros, an action camera, My Action Camera 4K, for 134'99 euros or the Mi Electric Scooter, an electric scooter with 30 kilometers of autonomy and regenerative brake that will be available for 349'99 euros.