There is already an official figure for the money raised by the auction website Charitybuzz, with Tim Cook leading the auction for a lunch with the CEO of Apple at Apple Park in Cupertino. In this auction All the money raised will be delivered directly to the RFK Human Rights group. In principle, what we have on the table is a new record in terms of the amount of money raised in the 15 days that this auction has lasted, it has managed to exceed the highest amount obtained last year 2013 with 610.000 dollars and by quite a lot, as can see in the title nearly $ 689.000.
The auction is now closed. In the previous auctions there was no option to have this lunch with the CEO of Apple on the company's own Campus or as it is in this case in the new Apple Park and this may be one of the reasons why it has been overcome the record in the auction, so in the next edition they repeat initiative. The Apple Park is the place where the meeting between the highest bidder and the CEO of Apple will take place this year, so this is something new for the lucky winner.
Tim Cook is still involved in this type of cause and the truth is that we think it's great. We can think that with the money that Cook has, and this type of billionaires do not need to carry out acts of this type but it is to be appreciated and we believe that they should do them more frequently, although the people who can access these types of auctions or win them are also people of a high purchasing power. In conclusion we are happy with the money raised in the auction and hopefully this figure will be exceeded next year.