Snapchat has been losing popularity over time. The introduction of Instagram Stories in the market has done a lot of damage to the application, which has seen how its users have been leaving. Although not only the users, but also the advertisers. Therefore, the application announces new measures to prevent this leakage of advertisers. Although these measures will not like too much to users.
While ad revenue is essential for the app, the company's new proposition is not the best from a users point of view. Snapchat wants to introduce ads of 6 seconds duration that will not be possible to skip.
They would be advertisements that the user is going to be forced to see whether he wants to or not. A measure, which while it is understandable from a business point of view, since they need income, makes it clear that users have not been thought about. Since advertising can be very annoying.
So this Snapchat measure could be harmful to them and cause more users to stop using the application. These six-second ads would be integrated into the channels. In this way the user could not avoid them in any way.
It would certainly be a controversial decision, as well as surprising. Since at various times in the past, Snapchat has been against the use of mandatory advertising for users. But it seems that the crisis that the company is experiencing is greater than ever. So they would be forced to make a decision like this.
The idea is to make Snapchat more attractive to advertisers.. It has been leaked that the first tests will begin this same month of May. So we will have to see if the results are satisfactory and if we really find these mandatory ads in the application. What do you think of this measure?