Once again, the Swedes of Spotify have announced the number of subscribers that the leading platform in the streaming music market has, announcing through their blog that there are already 60 million paid subscribers that the platform has. Its main rival, Apple Music, announced last June the number of subscribers, all of them paying, a number of subscribers that amounted to 27 million users.
The arrival of Apple Music on the market has only benefited Spotify, since since its arrival on the market it has only grown, and currently has more than twice as many subscribers as Apple's streaming music service. Last March, Spotify announced that it had reached 50 million subscribers, which offers us a growth rate of 10 million every 4 months approx.
Taking into account that Apple Music is available in more than 100 countries and that Spotify is only available in 60, we must recognize the merit that Spotify has, merit that has been earned by offering applications for all the ecosystems currently available in the world. market. Currently Spotify offers its music streaming services to a total of 140 million users between subscribers and free users who listen to ads between songs.
A few days ago we informed you of the agreements that Spotify had reached with Universal, Sony and Warner, agreements that allowed it to reduce the amount of royalties it pays to record companies as long as it limited the availability of new albums to users only payment for a certain time, an agreement with which the Swedish company wants to leave the red numbers in which it has been practically since it hit the market almost a decade ago.