It has been rumored for quite some time that Spotify It could be more than interested in making the leap into the world of audiovisual content. Now it seems that this idea is beginning to take shape thanks to the announcement that the well-known platform has just made regarding the acquisition of MightTV, one of the most popular television-related content recommendation services of the moment.
At the moment this is the move that the platform owners have just made, on the one hand, the truth is that it may not be the best option since, despite the fact that in principle they have the necessary infrastructure to make it roll and, above all , an immense number of users with whom to start generating traction, the truth is that they must face a diversification in terms of types of content in their applications that will bring a lot of work to their developers.
MightyTV and all its technology become the property of Spotify.
At this point, I have to remind you that not too long ago Spotify also made the news due to the purchase of sonalytic, another company dedicated to recommending content although, in this particular case, related to the music industry. According to many publications that have defined it, Sonalytic was a kind of Shazam, an application perhaps more popular in Spain, but with a much greater power and intended for its audience to learn about new types of music, songs and even artists.
At the moment we can only wait since, as is logical on the other hand, from Spotify did not want to reveal what plans they have for MightyTV or directly for your content recommendation technology. At the moment we assume that everything will continue to be aimed at further improving the user experience although, the truth is that, as they say, 'when the river sounds, water carries' and we may not be that far from seeing Spotify's first foray in the world of video.