It seems that the arrival of Apple Music on the market a little over a year ago has done very well for Spotify, one of those that could have seen its throne in danger reigning in the world of streaming music. Apple launched its streaming music service Apple Music being aware that many users of its products would quickly switch to its platform, as it is integrated into the iOS ecosystem, a decision that will surely moved the foundations of Spotify. But as time goes by, we can see how Spotify is gaining more users than ever. The Swedish company has just announced that it already has 50 million paying subscribers.
Thank you to our 50 million subscribers. # Spotify50 pic.twitter.com/eXkOV71bwu
- Spotify (@Spotify) March 2, 2017
The second in the ranking is Apple Music, with 20 million subscribers according to the latest official figures announced by the company last December, figures that could have increased by about two million. Still is a whole record for a service that does not reach two years of life. But of course, Apple has taken advantage of the users of its products, something that Spotify cannot do, but Amazon Prime Music can. Amazon Prime Music is the last streaming music service to hit the market shortly before the end of 2016.
Amazon also wants to take advantage of the pull it can have among Amazon Premium users offering them cheaper rates, depending on the degree of commitment they have with the platform. For now, Jeff Bezos' company has not provided the number of users it already has, it is still too early, but with time it is likely that it will become the third streaming music platform, leaving Tidal in the queue of the classification , Google Music, Microsoft's Groove Music, Pandora ...