The well-known chain of Starbucks coffee shops launched its own mobile payment application some time ago. An application that since its launch has conquered users in the United States. Because its success exceeds that of other payment applications on the market. In fact, it is expected that By the end of this year, it already has 23,4 million users in the same.
A figure that represents 40% of all mobile phone users who make payments with the device. In addition, thanks to these figures, the Starbucks application surpasses payment applications such as Apple, Google or Samsung. A success that many did not expect.
Apple Pay, Samsung Pay or Google Pay are the most popular payment applications for users. They are also considered the most successful. But its success does not reach what the Starbucks application is having. Additionally, the cafeteria company's app is expected to continue dominating the American market for years to come.
Thanks to this application, cafeteria customers can not only make payments. It also has discounts and all kinds of promotions available. This is undoubtedly one of the factors that makes the application so popular in the United States.
It can also be explained why the app was launched long before Apple Pay or Samsung Pay. So they have been able to take advantage of them in this regard. While the Starbucks application is limited to payments in the coffee shop chain. It cannot be used in other situations.
It also makes it clear to us that mobile payment applications are opening more and more space in the market. Little by little we see how it is possible to pay with the mobile in more places, something that helps and a lot to the expansion of them. It remains to be seen how the market remains in the coming years.