Every time a company launches a new service, it has to be profitable, since most of them are free. The main source of income for companies that offer this type of service is usually advertising, advertising that begins to arrive shortly after it has become a service used by many users. Periscope, Twitter's live streaming service, has announced that it will shortly start showing ads at the start of broadcasts, either previously broadcast videos or live broadcasts. But he wants to do it in a different way.
In recent weeks we have seen how Google's ad service has been affected by a plot by large companies because their ads were shown in videos that promoted racism, terrorism or other practices frowned upon by society. Twitter offers, unlike Google, greater control over the advertising it wants to show on Periscope, based on previous broadcasts from users where it will be shown. If these are previously manifesting the aforementioned ideals, the companies' ads will not be displayed in them, so that people cannot associate them with the brand with the damage that this entails.
Twitter will also offer the possibility that its ads are shown to any user, regardless of the content they broadcast. Obviously this type of ads will be cheaper since it does not require much control by Twitter. At the moment Google is still working to recover the main clients and try to offer greater control where their ads are shown, an almost impossible task due to the large number of videos that are uploaded to the platform every hour. But that's what algorithms are supposed to be for, right?