Everything that goes up quickly tends to come down. The Pokémon phenomenon that has flooded the whole world, has become one of the most profitable applications for the iOS and Android ecosystems where it is only available. With a staggered arrival, Pokémon GO has caused Nintendo's share price to skyrocket in just the first week of hitting the market. But with the passing of the days, the value of the shares has continued to rise until managing to surpass the almighty Sony, something that very few predicted.
I have never understood the motivation that people who have dedicated themselves to buying Nintendo shares have seen after the launch of this game, when Nintendo is not really behind Pokémon GO but the company that has developed it by paying the corresponding licenses to the Japanese company.
Niantic is the company behind the entire application development process and the one that is getting most of the profits after the release of this games. The benefits are distributed as follows: 30% for the application store that distributes it, 30% for Niantic, 30% for The Pokémon Company and 10% for Nintendo.
But despite what many people think, Nintendo only owns 32% of The Pokémon Company, not 100% as claimed by other sources. Hence, once Nintendo has sent a note to investors clarifying this issue, the company's shares have fallen 18% in a few hours, although they are still well above the value they had before launching this game together with Niantic and The Pokémon Company. We will have to wait until tomorrow to see if the Japanese firm continues to fall in the stock market until it reaches the initial values or if it remains, but everything indicates that it will not be like that.